It’s time we talk about cold outreach mail. In the last 2 years the volume and aggressiveness of cold outreach mail seems to have exploded. There are dozens of companies out there who are selling services to companies to facilitate cold outreach. My own sales mailbox is full of requests from companies to help them solve their delivery problems. So let’s talk about cold outreach...
Yesterday I talked about all the reasons that using affiliate email can hurt overall delivery. In some cases, though, marketing departments and the savvy email marketer don’t have a choice in the matter. Someone in management makes a decision and employees are expected to implement it. If you’re stuck in a place where you have to hire an affiliate, how can you protect the opt-in...
Most retailers have realized that sending unsolicited email is bad for their overall deliverability. Still, the idea they can send mail to people who never heard of them is seductive. Enter affiliate email. That magical place where companies hire an agency, or a contractor, or some other third party to send email advertising their new product. Their mail and company reputation is protected...
An article popped up on LinkedIn about a recent 2nd court of appeals ruling that I thought was interesting. Back in 2011, the FTC and the state of Connecticut filed suit against a company called LeanSpa and their affiliate marketer called LeadClick. LeanSpa sold various diet products through negative option marketing. LeadClick was the affiliate company they used to help drive traffic and...
What are affiliate mailers? Affiliate mailers collect email addresses and then rent access to those addresses out to 3rd parties. There are a wide range of vendors that fall into the affiliate category. Some vendors compile lists through co-registration, others compile lists themselves through website opt-ins and some affiliate vendors fulfill mailing requests by hiring affiliates. There are, of...
Mickey has a great story of what happened when he gave a lead gen company his email address. Over 200 emails in 2 weeks from companies that seem unrelated to the signup company. It’s this behavior by PayDay senders that causes their mail to be filtered and has caused many, many ESPs just to prohibit that kind of mail on their systems. It’s very much the ugly underbelly of email...
Got this to one of my accounts recently. Congratulations and welcome to emailinform. Dear Christine Welcome to emailinform – the program that brings you some of the best offers, discounts and competitions around. All offers have been chosen specifically for you and give you something useful, entertaining or just downright cheaper than usual. When registering with our partner Intermedia you...
Spammers have already figured out how to abuse the new twitter video service (VINE) to make money. I wish I could say I was surprised, but spammers (and scammers) are some of the earliest adopters of technology out there. They adopt it and try to extract as much money as possible before the property owners can catch up and implement anti-abuse technology. Too few companies actually build products...
A lot of my sales inquiries recently are about getting good inbox delivery at Gmail. I’ve mentioned before, I can usually tell when an ISP changes things because they suddenly become the subject of a great many phone calls. In this case, Gmail seems to have turned up their engagement filters and is sending a lot more mail to the bulk folder. I have also noticed other people are blogging...
The Verge has a long article about Internet Marketing and how much fraud is perpetrated by people who label themselves Internet Marketers. It was interesting, but I didn’t think it was necessarily relevant to email marketers until I saw this quote from Roberto Anguizola at the FTC Bureau of Consumer Protection. “savvy internet fraudsters use fake information, they use a host of shell...
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