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Tag: affiliate

Affiliates can be liable for fraud

An article popped up on LinkedIn about a recent 2nd court of appeals ruling that I thought was interesting. Back in 2011, the FTC and the state of Connecticut filed suit against a company called LeanSpa and their affiliate marketer called LeadClick. LeanSpa sold various diet products through negative option marketing. LeadClick was the affiliate […]

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Affiliate mailers struggling

What are affiliate mailers? Affiliate mailers collect email addresses and then rent access to those addresses out to 3rd parties. There are a wide range of vendors that fall into the affiliate category. Some vendors compile lists through co-registration, others compile lists themselves through website opt-ins and some affiliate vendors fulfill mailing requests by hiring affiliates. […]

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Payday loan mail

Mickey has a great story of what happened when he gave a lead gen company his email address. Over 200 emails in 2 weeks from companies that seem unrelated to the signup company. It’s this behavior by PayDay senders that causes their mail to be filtered and has caused many, many ESPs just to prohibit […]

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No, I’m really not Christine

Got this to one of my accounts recently. Congratulations and welcome to emailinform. Dear Christine Welcome to emailinform – the program that brings you some of the best offers, discounts and competitions around. All offers have been chosen specifically for you and give you something useful, entertaining or just downright cheaper than usual. When registering […]

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Spammers already abusing Vine

Spammers have already figured out how to abuse the new twitter video service (VINE) to make money. I wish I could say I was surprised, but spammers (and scammers) are some of the earliest adopters of technology out there. They adopt it and try to extract as much money as possible before the property owners […]

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The challenge of Gmail

A lot of my sales inquiries recently are about getting good inbox delivery at Gmail. I’ve mentioned before, I can usually tell when an ISP changes things because they suddenly become the subject of a great many phone calls. In this case, Gmail seems to have turned up their engagement filters and is sending a […]

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Internet fraud and private whois records

The Verge has a long article about Internet Marketing and how much fraud is perpetrated by people who label themselves Internet Marketers. It was interesting, but I didn’t think it was necessarily relevant to email marketers until I saw this quote from Roberto Anguizola at the FTC Bureau of Consumer Protection. “savvy internet fraudsters use […]

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More legal problems for Boris

Boris Mizhen is once again on the wrong side of legal action. This time it’s not as simple as Microsoft suing him for creating hundreds of thousands of accounts to try and game the spam scoring system. Instead, he seems to have run afoul of the FTC. This case isn’t obviously about email, but the […]

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Avoiding spammers in affiliate programs

How can companies avoid paying spammers and having their brand associated with spammers? One of the easiest ways to avoid spam is to not pay for acquisition email. Simply don’t set up an affiliate email marketing program. There are a lot of folks who don’t like me saying that, and who have argued vociferously with […]

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Mainstream spam wrap-up

Over the last week Steve and I have posted about the AARP hiring affiliates to send spam on their behalf: starting with the poorly done email message, moving through the process of identifying the responsible entity and then walking through the details of how we tracked the spammer. Why spend a week writing about the […]

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