When faced with unexplained deliverability changes one of the first questions many folks ask is “Did the algorithm change.” In many ways this is an meaningless question. Why? Because there are two obvious answers to the question. A1: Of course it didn’t. A2: Of course it did. Both answers are correct, but they’re answering different underlying questions. When we understand...
February 12, 2018
Did the algorithm change?
12February
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