Deliverability matters because we are the conscience of our companies. We are the ones who tell our companies, and particularly the marketing team, no. We’re the ones looking out for the health of our company reputation, the recipient’s inbox and the email ecosystem as a whole. What is deliverability? On the surface, deliverability is the job that ensures email makes it to the inbox...
Welcome to deliverability week. I want to especially thank Al for doing a lot of work behind the scenes herding this group of cats. He’s an invaluable asset to the community. The topic today is why deliverability matters to me. Until I started writing this, I hadn’t really thought about it much. Like most folks, I kinda fell into deliverability. I still describe myself as a scientist...
Not long ago I was talking with a colleague who works for an ESP. She was telling me about this new client who is in the process of negotiating a contract. Normally she doesn’t get involved in negotiations, but the sales group brought her. It seems this new client is attempting to remove all mention of the anti-spam policy from the contract. As she is the deliverability and compliance...
I’ve watched a couple discussions around the email and anti-spam community recently with a bit of awe. It seems many email marketers are admitting they are powerless to actually implement all the good advice they give to others. They are admitting they can’t persuade, cajole, influence or pressure their companies to actually follow best practices. Some of the comments public and...
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