In a blog post today, AOL announced they are changing the from address on their FBL emails from firstname.lastname@example.org to fbl-no-reply at postmaster.aol.com. This change will take place on January 16th, 2017. While this may seem a minor change to announce so far in advance, it’s really not. Because AOL was the first FBL, there […]
Last year Verizon bought AOL. As part of that merger some @verizon.net email is being migrated to the AOL backend. FAQs published by Verizon say this change is only affecting users in FL, TX and CA. Users will still have @verizon.net addresses but the backend and filtering will be managed by AOL. This shouldn’t have […]
I am, apparently, still one of the top hits when you Google for AOL. When things break at AOL, this means I get lots of contacts, comments and even phone calls from people looking for help. I’m really not AOL support. (Really. I’m not. If you’re an AOL user I can’t help you log into […]
Once again, we reviewed some of the ways brands are trying (or might try) to improve engagement with customers. LinkedIn, who frequently top lists of unwanted-but-legitimate email, announced that they’ll be sending less mail. Josh wrote about giving subscribers options for both the type and frequency of messages, and about setting expectations for new subscribers. […]
AOL has updated their Postmaster pages with a new design and new resources for senders who are sending to AOL. If you are sending to AOL, use the updated site to sign up for the feedback loop, request whitelisting, open a trouble ticket, or learn about the AOL error codes and bulk sending best practices.
Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.
I hear almost nothing about AOL from clients and potential clients these days. I hear a lot from AOL users who are confused and don’t understand that I am not AOL support (I’m not. Really. I can’t help you.). But I hear almost nothing from clients. There are three possibilities I can think of for […]
Yesterday I published an article talking about an engagement webinar hosted by the EEC and DMA. I made a couple predictions about what would be said. ISPs do monitor engagement, even if they do it differently than senders thought. Engagement is important for inbox delivery at some ISPs. Different ISPs have different ways of making […]
Welcome to a whole new year. It seems the changing of the year brings out people predicting what they think will happen in the coming year. It’s something I’ve indulged in a couple times over my years of blogging, but email is a generally stable technology and it’s kind of boring to predict a new […]
Fastcompany reports that AOL has a new webmail client “Alto” that changes how email is read and received. Alto is divided into two main windows: a streamlined column of mail that matters, and a grid of tiles for navigating leftover inbox clutter. In Alto, many messages and files are automatically and neatly aggregated into tiles […]