A few months ago a colleague sent me, and every other person on his overly large LinkedIn list, an email looking for some help hiring. It starts off with “Greetings LinkedI Connections” and ends with… an unsubscribe link. P.S. If you don’t want to hear from me, here’s an unsubscribe link – that’s the easiest way. My LinkedIn network has gotten so...
This morning I got spam from a major data broker / ESP / credit reporting agency claiming I’d signed up on some college website. In the UK. To check my credit score. Uh. No. No I didn’t. Of course, it’s very possible someone did use my email address when signing up for something at a UK university. They probably got a t-shirt or free pizza out of it. But that doesn’t...
It was our priority to inform as many guests as quickly as possible. Relevant emails were pulled from a variety of sources. @AskTarget It looks like Target is mailing data that was never given to them in an effort to “inform” customers of the data breach. There are lots of problems with how Target is managing this email campaign. The first is in delivery. They’re hitting...
As most folks now know hackers broke into Target systems last December and stole financial and other data from 110 million customers. Target has been responding to this breach reasonably well. They’ve been notifying customers that were affected and they’re providing credit monitoring for affected individuals. They seem to be totally on top of protecting their customer’s data and...
Saw this on twitter today:
Oh, the irony of an append vendor using COI for a whitepaper download.
No, I don’t know the vendor. But it doesn’t really matter. A lot of the vendors don’t have very good data.
A number of ESPs are reporting an increase in SBL listings of big, well known brands. InterestingSBLs seems to confirm this. Just on the month of June I see tweets reporting SBL listings for: Disney (again, and again) AAA Michigan, NRCC, the Mitt Romney campaign, Macy’s (again) Facebook, Walmart Brazil, Safeway, Bacardi. What happened? I think there are a number of reasons for an increase...
There are a number of places that will sell business leads from data they’ve compiled, crawled or crowd-sourced. How great is that? Anyone can buy a list of targeted business information to use to further their business goals! Awesome! Great! Step right up and get your lead here! But how accurate is that information really? One of the bigger companies, which allows for public searches, is...
There was a session at the recent Email Insiders Summit that discussed appending. I wasn’t there, but I’ve been hearing about the session, including one description that involved the term ‘fist fight.’ I have found a couple articles about the session. E-Append Comes Under Fire Email Insider Summit Email Append Panel — The Day’s Hottest Debate I encourage folks...
YMMV. One of those abbreviations us old folks used ages ago before email had pictures and the closest we had to social networking was USENET and social gaming was in the form of MUDs. I rarely see it used any more. In a lot of ways that’s a sad thing. It was a very useful abbreviation. Using it at the end of a post full of advice was a sign that the author was providing information but knew...
The decision by Cheetahmail to stop allowing customers to use email append caused a very long discussion on some of the marketing lists. One of the criticisms had to do with what a dumb “business decision” Cheetah was making. I disagree. Appending, and other non-permission based sending cause a lot of costs to trickle down on the ESP. Many of the large ESPs have teams of 8 or 10...
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