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Tag: attention

Attention is a limited resource

Marketing is all about grabbing attention. You can’t run a successful marketing program without first grabbing attention. But attention is a limited resource. There are only so many things a person can remember, focus on or interact with at any one time. In many marketing channels there is an outside limit on the amount of […]

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Standing in the stadium

If you distill marketing down to its very essence what you find is everyone battling for a targets attention. Everything marketers do is to get “mindshare” or, in normal people terms, attention. The goal is to get people to remember your product over all the other products out there. Many email marketers seem to think […]

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