Tagattention

November 17, 2010

Attention is a limited resource

By laura
3 Min read
6 comments
17November

Marketing is all about grabbing attention. You can’t run a successful marketing program without first grabbing attention. But attention is a limited resource. There are only so many things a person can remember, focus on or interact with at any one time. In many marketing channels there is an outside limit on the amount of attention a marketer can grab. There are only so many minutes...

November 5, 2010

Standing in the stadium

By laura
1 Min read
3 comments
05November

If you distill marketing down to its very essence what you find is everyone battling for a targets attention. Everything marketers do is to get “mindshare” or, in normal people terms, attention. The goal is to get people to remember your product over all the other products out there. Many email marketers seem to think that increasing the frequency of mail is the most successful way to...

Recent Posts

Archives

Follow Us