Yesterday I talked about how data collection, management, and maintenance play a crucial role in deliverability. I mentioned, briefly, the idea that bad data can accumulate on a list that isn’t well managed. Today I’d like to dig into that a little more and talk about the non-permanence of email addresses. A common statistic used to describe list churn is that 30% of addresses become...
July 21, 2015
Yes, Virginia, there is list churn