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Tag: Authentication

Check your tech

One of the things we do for just about every new client coming into WttW is have them send us an email from their bulk mail system. We then check it for technical correctness. This includes things like reviewing all the different From headers, rDNS of the connecting IP, List-Unsubscribe headers and authentication. This is […]

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DMARC=BestGuessPass

Looking at the headers within the mail received with my Office365 domain I see dmarc=bestguesspass.  BestGuessPass?  That’s a new. A few days after seeing dmarc=bestguesspass, Terry Zink at Microsoft posted an explanation. Exchange Online Protection, the filtering system for Office365, is analyzing the authentication of incoming emails and if the domain is not publishing a […]

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Four things to check before your next mailing

Like many bits of technology, email is often set-and-forget. Everything is checked and rechecked during setup, and then no one goes back and looks at it again. But mail programs are not static, and people make changes. These changes don’t really break things, but over time they can create their own set of problems. Setting […]

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April 2015: The Month in Email

We started the month with some conversations about best practices, both generally looking at the sort of best practices people follow (or don’t) as well as some specific practices we wanted to look at in more depth. Three for this month: Be gracious with opt-out requests. Email marketing is hard. Even when it’s successful, response […]

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Authentication and Repudiation

Email Authentication lets you demonstrate that you sent a particular email. Email Repudiation is a claim that you didn’t send a particular email.   SPF is only for email authentication1 DKIM is only for email authentication DMARC is only for email repudiation   1 SPF was originally intended to provide repudiation, but it didn’t work reliably enough to […]

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Email Authentication in a nutshell

There are 3 types of authentication currently in use for email. DKIM SPF DMARC The different strategies do different things with email. DKIM cryptographically signs emails, preventing changes in transit, and designates a “responsible domain” through the d= value in the signature. SPF compare the sending IP and the envelope from (also known as the bounce string, return […]

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Office365 checking DMARC on the inbound

According to a recent blog post, Office365 is starting to evaluate incoming messages for DMARC. I talked a little bit about DMARC in April when Yahoo started publishing a p=reject message. DMARC stands for Domain-based Message Authentication, Reporting and Conformance. What DMARC does is allow domain owners to publish policy statements in DNS telling receiver domains […]

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Spam, Phish or Malware?

Some mornings I check mail from my phone. This showed up this morning. My first thought was “oh, no, Pizza Hut is spamming, wonder who sold them my address.” Then I remembered that iOS is horrible and won’t show you anything other than the Friendly From and maybe it was some weird phishing scheme. When […]

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Authenticating with SPF: -all or ~all

What is SPF? Sender policy framework (SPF, RFC 7208) is an authentication process that ties the 5321.from (also known as the mail from, envelope from or return path) to authorized sending IP addresses. This authorization is published in a TXT record in DNS. Receivers can check SPF at the beginning of a SMTP transaction, compare […]

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CNN warns about Target copy-cat phishes

Target did indeed do a blast to customers to offer one year of free credit monitoring. The problem is scammers are also on the prowl and are sending out similar emails. Target even says it has identified and stopped at least 12 scams preying on consumers via email, Facebook and other outlets.CNN: Did you get […]

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  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments


  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment


  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments


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