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Tag: B2B

July 2017: The month in email

August is here, and as usual, we’re discussing spam, permissions, bots, filters, delivery challenges, and best practices. One of the things we see over and over again, both with marketers and with companies that send us email, is that permission is rarely binary — companies want a fair amount of wiggle room, or “implied permission” […]

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Marketing automation plugins facilitate spam

There’s been an explosion of “Google plugins” that facilitate spam through Gmail and G Suite. They have a similar set of features. Most of these features act to protect the spammer from spam filtering and the poor reputation that comes from purchasing lists and incessantly spamming targets. Some of these plugins have all the features […]

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Social marketing

The following showed up in my mailbox a few moments ago I commented to Steve that social marketing was about connecting with people, and businesses aren’t people. That’s why social marketing for B2B is hard: there are no people involved. Or, as he pointed out, B2B in the social space is bot to bot marketing. […]

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The cycle goes on

Monday I published a blog post about the ongoing B2B spam and how annoying it is. I get so many of these they’re becoming an actual problem. 3, 4, 5 a day. And then there’s the ongoing “drip” messages at 4, 6, 8, 12 days. It is getting out of control. It’s spam. It’s annoying. And […]

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Reaching targets, the wrong way

I’ve been increasingly annoyed by these drip automation campaigns. You know the ones I mean. Senders use some software to find some flimsy pretext to send a mail. Then there emails drop every few days. Sometimes this cycle goes on for months. Most of these messages violate CAN SPAM. It’s annoying. It’s illegal. It is […]

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One way to deal with B2B spam

We’ve been talking a lot about B2B spam recently. I’ve posted repeatedly, Steve wrote a post about it yesterday. It’s in the forefront of our minds because we’re dealing with just so much of it. Multiple emails a day asking for “just 10 minutes of your time.” Of course, the 10 minutes isn’t really just […]

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Google and Amazon and B2B spam

Many of the operational goals of a commercial spammer aren’t related to email delivery at all, rather they revolve around optimizing ROI and minimizing costs. That’s even more true when the spammer isn’t trying to sell their own product, rather they’re making money by sending spam for other companies. Most legitimate network providers pay at […]

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If I can’t tell, it’s spam

Judging by the amount of B2B spams I’ve gotten this past week, a number of businesses got bright, shiny new email programs for Christmas. “Like to set up a call with you…” “Just need 10 minutes of your time to explore…” “Love to jump on a call and tell you about our product…” That’s just […]

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Targeted marketing done badly

There was quite a bit of content I cut out on my rant about parasites in the email ecosystem earlier this week. I had whole section on people who ask to connect on LinkedIn and then immediately send a pitch or scrape your address and add it to their marketing automation software and start spamming. […]

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Parasites hurt email marketing

As a small business owner I am a ripe target for many companies. They buy my address from some lead generation firm, or they scrape it off LinkedIn, and they send me a message that pretends to be personalized but isn’t really. “I looked at your website… we have a list of email addresses to […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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