BLOG

Tag: B2B

B2B email filtering

I’ve written about B2B filtering in the past, but I don’t blog too much about corporate filtering overall. The reason for this is that the corporate landscape is a lot broader and less consistent than the consumer space. That makes it much more difficult to tell senders how to handle corporate filtering, because each corporation […]

1 Comment

Can I assume consumer and business filtering is the same?

Today’s question comes from Steve B. I wondered if you know much about hosted email providers such as google apps, Microsoft and yahoo. I have seen a rise in number of people using them to provide their corporate email service.   I am using the same logic that the rules governing delivery to gmail will effect […]

No Comments

Confusing opt-in and opt-out

Harvard Business Review posted a blog earlier this week suggesting that all businesses should treat email marketing as an opt-out process. Unfortunately, the post seemed to me to conflate and confuse a number of things. She mixes in potential customers providing business cards to an exhibitor at a trade show with current customers that are […]

3 Comments

Happy Friday

Mark Brownlow released a video earlier this week titled “If B2B marketing emails could talk.” Enjoy. HT: Mickey

1 Comment