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2017 Deliverability Benchmark report

Return Path has released their 2017 Deliverability Benchmark Report. I haven’t had a chance to look at it, but did download it earlier today. EContent has a summary of the article up, with the headline Research Finds Email Senders with Strong Subscriber Engagement Are Likely to See Less Email Delivered to Spam.¬†Useful data points they pulled out include: The increase in spam placement is...

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