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Tag: Best Practices

Thinking about the concept of best practices

In 2010 Chad White declared best practices dead. Frankly, the term has always been too “big tent” to be truly useful. When “don’t buy email lists” and “use buttons for primary calls-to-action” are both best practices, it’s no wonder there’s confusion. What we need is new language that differentiates those practices that are a litmus […]

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