Tomorrow I head off to New Orleans to the EEC conference. It’s my first one and I’m really looking forward to meeting some of the people I only know online. I’ll be speaking on two panels on Friday: All You Ever Wanted to Know about Deliverability (But Were Afraid to Ask) at 10:50. This is your chance to ask those questions of myself and other experts in the field. I always...
I did an interview with Practical eCommerce a few weeks ago. The podcast and transcript are now available.
I want to thank Kerry and the rest of the staff there for the opportunity to talk email and filtering with their readers.
Happy Thanksgiving everyone in the US.
Yesterday, I looked at the analysis of ESP delivery done by Mr. Geake. Today we’ll look at some of his conclusions. “Being blacklisted most likely suggests that sender IP either sends out to a great deal of unknown or angry recipients.” That’s not how most blocklists work. Most blocklists are driven by spam traps or by the personal mailboxes of the list maintainers. The...
One of my mailing lists was asking questions today about an increase in invitation mailings from Spotify. I’d heard about them recently, so I started digging through my mailbox to see if I’d received one of these invites. I hadn’t, but it clued me into a blog post from early this year that I hadn’t seen before. Research: ESPs might get you blacklisted. That article is full...
Late last year we wrote about the many problems with SORBS. One of the results of that series of posts was a discussion between a lot of industry professionals and GFI executives. A number of problems were identified with SORBS, some that we didn’t mention on the blog. There was an open and free discussion about solutions. A few months ago, there were a bunch of rumors that GFI had divested...
One of the common statements about blocklists is that if they have bad data then no one will use them. This type of optimism is admirable. But sadly, there are folks who make some rather questionable decisions about blocking mail. We publish a list called nofalsenegatives. This list has no website, no description of what it does, nothing. But the list does what it says it does: if you use...
It’s a problem anyone who has done any delivery work has faced. There’s a client who is having blocklist problems or ISP delivery problems and they won’t pay any attention to what you say. They insist that you talk to the blocklist or the ISP or hand over contacts directly so they can “dialog with” someone internally. They don’t like what they’re hearing...
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