Ask the Expert: How Can Email Marketers Stay Out of Gmail Jail and in the Inbox? The expert in question is an old friend of mine, Andrew Barrett. I met Andrew online in the late 90s, and we worked together (briefly) at MAPS. He was out of email for a while, but I’m pleased he came back to share his talents with us. The information in the article is valuable for anyone who struggles with...
Chris K. at Bronto blogs about in-store address collection and delivery issues. Chris is right, the Spamhaus issue isn’t going away any time soon. And companies collecting addresses in store / at point of sale really need to figure out how to make sure that their data capture is accurate. That means addressing everything from customers giving the wrong address to typos and other...
Al Iverson has a post up about his experiences with customers who try to acquire email addresses through appending.
J.D. Falk has a post up about the history of DKIM.
We’re iced in here in DC so I’ve been catching up with some industry news while camped in front of a heater and the TV. Best of the ESPs by Forrester Research. Congrats to ET and Responsys for coming out on top. The results, as reported by MediaPost, match reasonably well with my overall impressions of the industry (so they must be right!) Return Path is rolling out a new version of...
Lifecycle Marketing on Bronto Blog. A good summary of issues in marketing to customers as they move through a relationship with recipients. Blocked email: why me? on Cloudmark’s blog. A good introduction to blocking issues. Tamara’s links for 4/16. She’s found a lot of good posts here, including multiple posts about unsubscribes and others on improving your email marketing...
MailChimp is using microformats technology to allow recipients to add senders to their address book from the subscription page. All senders should tell recipients what address mail is coming from at the point of subscription and encourage recipients to add the senders to their address books. This new technology simplifies that for the recipient. Denise Cox posts about a recent conference she...
RSS - Posts