I’m working on stuff for MAAWG so I’m really not all that up on what’s happening in the world of email recently. A lot of folks are commenting on my AOL post, and I’m hearing that queues are backing up and emptying as AOL makes changes. One thing people have been asking me is if […]
In the email delivery space there are a lot of numbers we talk about including bounce rates, complaint rates, acceptance rates and inbox delivery rates. These are all good numbers to tell us about a particular campaign or mailing list. Usually these metrics all track together. Low bounce rates and low complaint rates correlate with […]
I am a strong believer that bounce handling should be designed to remove addresses that have no human on the other end while not removing addresses that have a real recipient on the other end. Bounce handling should be designed to appropriately manage your subscriber base. Delivery problems are the consequence if you don’t do […]
James from Cloudmark has his own insight on spamtraps.
I have a mail system totally separate from my inbox to use when I’m testing signup forms. Some of them are client, some of them are vendors my clients are thinking about using. In any case, it’s mail I’m seriously concerned won’t stop just by me opting out of it. The server hosting that mail […]
AOL is currently returning “451 4.3.0 <email@example.com>: Temporary lookup failure” in some cases when they really mean “550 user unknown.” This message from AOL should be treated as 5xx failure and the message should not be retried (if at all possible) and the failure should be counted as a hard bounce for list management purposes. […]
Return Path released their global delivery report for the second half of 2009. To put together the report, they look at mail delivery to the Mailbox Monitor accounts at 131 different ISPs for 600,000+ sends. In the US, 20% of the email sent by Mailbox Monitor customers to Return Path seed accounts doesn’t make it […]