There are dozens of ways for companies to interact with customers these days. Business Insider recently posted this infographic, only to realize that they’d left off Pintrest. With all of these ways to touch customers, it’s no surprise that many times front-line customer support have no idea what marketing is telling customers and potential customers. This can lead to confusion and...
I’m so busy today getting caught up from the whirlwind of cousins this week. Yesterday, we took them to SF to do some touristy stuff. While sitting outside having some food and a drink, we noticed a ton of people staring up into the sky. Livingsocial had hired some (very talented pilots) to do dot matrix skywriting as advertising. It was quite impressive, actually. Mostly because the pilots...
Chad White of Smith-Harmon posted a report today on shutting down email marketing programs when going out of business. He looks in detail at how a number of companies handled their email marketing during the going-out-of-business process. There is a very solid mix of examples of how companies handle things. Some companies do things very badly, like never mention over email that they’re...
I’ve been getting a lot more spam advertising name brand companies. Places like FTD Flowers, Seattle Coffee Direct, Wal-Mart, Jet Blue, Gevalia and VistaPrint seem to all be working with spammers. In some cases, I am getting the same email to different email addresses from different domains and different IP addresses. I am sure, if asked, all the advertised companies would say they have no...
Last week I commented on negative branding in email. One of the comments on that post was an advertisement for a company called WrapMail. In the course of attempting to determine if this was spam or a real comment, I checked out their website. While the comment itself may not be spam, and it may not be providing services to spammers, the entire business model strikes me as a delivery nightmare...
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