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How reputation and content interact

Recently, one of my clients had a new employee make a mistake and ended up sending newsletters to people in their database that had not subscribed to those particular newsletters. This resulted in their recipients getting 3 extra emails from them. These things happen, people fat-finger database queries or aren’t as careful with segmentation as […]

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Delivery thoughts

I have spent quite a bit of time over the last few days working with new clients who are asking a lot of basic, but insightful questions about delivery problems. I have been trying to come up with a model of how spam filtering works, to help them visualize the issue and understand how the […]

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