How reputation and content interact

Recently, one of my clients had a new employee make a mistake and ended up sending newsletters to people in their database that had not subscribed to those particular newsletters. This resulted in their recipients getting 3 extra emails from them. These things happen, people fat-finger database queries or aren’t as careful with segmentation as they should be. My clients were predictably...

Delivery thoughts

I have spent quite a bit of time over the last few days working with new clients who are asking a lot of basic, but insightful questions about delivery problems. I have been trying to come up with a model of how spam filtering works, to help them visualize the issue and understand how the different choices they make change, either for better or worse, their delivery. One model that I have been...

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