Tagbulk mail

August 25, 2011

When the inbox isn't the inbox

By laura
2 Min read
2 comments
25August

There was a discussion today on the OI list about email filtering that brought up something I usually don’t mention in delivery discussions. Most email marketers treat the inbox as the holy grail of delivery. Everything about delivery is focused on getting to the magical inbox. I think, though, that inbox is often just shorthand for “not landing in the bulk or spam folders.” For...

February 8, 2011

Followup to Amazon SES

By laura
1 Min read
Add comment
08February

The nice folks at Amazon contacted me about my post yesterday and pointed out that they are not allowing just anyone to mail through their system. They have a multi step process for qualifying senders. The first step, as described by their website is: New users are placed in the Amazon SES sandbox, where they can test and evaluate the service in a restricted mode. As a sandbox user, you have full...

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