Tagbusiness

October 10, 2012

Can I assume consumer and business filtering is the same?

By laura
4 Min read
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10October

Today’s question comes from Steve B. I wondered if you know much about hosted email providers such as google apps, Microsoft and yahoo. I have seen a rise in number of people using them to provide their corporate email service.   I am using the same logic that the rules governing delivery to gmail will effect those using google hosted email for example.  For Microsoft i have  been using...

May 24, 2011

Email filters

By laura
2 Min read
3 comments
24May

What makes the best email filter? There isn’t really a single answer to that question. Different people and different organizations have different tolerances for how false positives versus false negatives. For instance, we’re quite sensitive to false positives here, so we run extremely conservative filtering and don’t block very much at the MTA level. Other people I know are...

May 9, 2011

The answer is 42

By laura
2 Min read
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09May

I continually run into companies that don’t really have a goal or understanding of their email marketing program. They’ve never really asked questions about how they’re using email or even why email is the right answer. Lots of companies are also diving head first into email marketing or the social media craze without having thought about what their goals are and what they want...

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