Tagbusiness filters

January 7, 2019

Reputation is in the eye of the beholder

By laura
3 Min read
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07January

A few years ago reputation was generally recognised as one thing. If a sending reputation or IP reputation was good in one place it was likely good in other places. Different entities mostly reputation using the same set of signals albeit slightly tweaked to meet their own needs. More recently there is a divergence in how reputation is measured, meaning delivery can be vastly different across...

July 10, 2018

Who are mimecast?

By laura
3 Min read
1 comment
10July

Mimecast is a filter primarily used by businesses. They’re fairly widely used. In some of the data analysis I’ve done for clients, they’re a top 10 or top 20 filter. Earlier today someone asked on Facebook if mimecast may be blocking emails based on the TLD. The short answer is it’s unlikely. I’ve not seen huge issues with them blocking based on TLD of the domain...

January 6, 2015

Dodging filters makes for effective spamming

By laura
4 Min read
3 comments
06January

Spam is still 80 – 90% of global email volume, depending on which study look at. Most of that spam doesn’t make it to the inbox; ISPs reject a lot of it during the SMTP transaction and put much of rest of it in the bulk folder. But as the volumes of spam have grown, ISPs and filters are relying more and more on automation. Gone are the days when a team of people could manually review...

October 10, 2012

Can I assume consumer and business filtering is the same?

By laura
4 Min read
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10October

Today’s question comes from Steve B. I wondered if you know much about hosted email providers such as google apps, Microsoft and yahoo. I have seen a rise in number of people using them to provide their corporate email service.   I am using the same logic that the rules governing delivery to gmail will effect those using google hosted email for example.  For Microsoft i have  been using...

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