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Tag: CASL

CASL enforcement

As most people know, the Canadian Anti-Spam Law (CASL) went into effect July 1 of this year. This month, the CRTC concluded its first investigation. A computer reseller based in Saskatchewan was placed under investigation by the CRTC after large numbers of complaints were made through the Spam Reporting Centre. The CRTC revealed that a […]

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July 2014: The month in email

We continue to be busy with really interesting client work. Look for some new posts and white papers to come out of this research over the next few months, but for now blogging has been a bit light while we’re working hard. In parallel with our busy times, we have also been pondering the ways […]

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CASL is more privacy law than anti-spam law

Michael Geist, a law professor in Canada, writes about the new CASL law, why it’s necessary and why it’s more about privacy and consumer protection than just about spam. The law has at least three goals: provide Canada with tough anti-spam rules, require software companies to better inform consumers about their programs before installation, and […]

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The DMA: Email marketing or spam?

A few weeks ago, I signed up for a webinar from the DMA. As is my normal process I used a tagged address. I don’t remember any notification that I would be signing up for mail, and I generally do look for those kinds of things. I also know a lot of webinars are used […]

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Have fun storming the CASL!

I’ve given Humble Bundle my (tagged) email address a bunch of times – as part of purchases, as my username on their website, to download games and books I’ve bought. And, naturally, they’ve sent me newsletters announcing when they have new sales. Did I check a checkbox or uncheck a checkbox? I don’t remember, and […]

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Happy Canada Day, CASL now in effect

It’s Canada Day, and this year it has special connotations for email senders who are in Canada or sending to Canadian residents. CASL is now in effect. For in depth guidance, go visit Matt Vernhout’s excellent series on CASL.  But for those of you who just want the Cliff notes here’s the high points If […]

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CASL and existing opt-in addresses

The Canadian Anti-Spam law takes effect this summer. EmailKarma has a guest post by Shaun Brown that talks about how to handle current opt-in subscribers under the law. Express consents, obtained before CASL comes into force, to collect or to use electronic addresses to send commercial electronic messages will be recognized as being compliant with […]

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Canada announces CASL regulation start date

This morning Industry Canada published its final regulations regarding the implementation of the Canadian Anti-Spam Law. Email related provisions of the law will take effect June 1, 2014. What does this mean? It means that anyone sending mail from Canada or anyone sending mail that is accessed in Canada is required to have explicit opt-in […]

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More on CASL

Three great articles on CASL. Does Canada’s Anti-Spam Law Really Make It Illegal To Email a Step-Parent or Great Uncle? No. Does Canada’s Anti-Spam Law Really Make It Illegal To Promote a Child’s Lemonade Stand? No. Does Canada’s Anti-Spam Law Really Stop Small Business From Using Email Marketing? No. HT: Neil Schwartzman

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Canada publishes updated proposed regulations for CASL

Based on initial feedback collected in 2011, updated regulations for CASL have been published by the Industry Canada. Interested stakeholders have until February 4, 2013 to comment on the proposed regulations. Edit: to identify correct Canadian Govt Agency (Thanks, Neil!)

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