I’ve heard quite a bit of concern about what iOS 17’s automatic removal of click-tracking parameters means, but less discussion of what it actually does. Broadly it’s Apple trying to improve user-privacy by making it harder to do cross-site tracking at scale. Cross-site tracking is the basis of a lot of privacy-violating tracking technologies, and tracking parameters added to...
Most regular readers know I think open and click through rates are actually proxy measurements. That is they measure things that correlate with reading and interacting with an email and can be used to estimate how much an email is wanted by the recipients. The holy grail is, of course, having ISPs report back exact metrics on what a user did with an email. Did the user read it? Did it stay open...
If you use redirection links in the emails you send out, where a click on the link goes to your server – so you can record that someone clicked – before redirecting to the real destination, then you’ve probably already thought about how they can be abused. Redirection links are simple in concept – you include a link that points to your webserver in email that you send out...
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