I have a frequent flyer account with Virgin America. They want me to sign up for some new thing, and they’ve sent me two emails about it so far, with lots of good call-to-action language, and a big “Join Now” button. But this is the start of the form that clicking on that button leads to: (It goes on further, finally ending up with a captcha and a submit button.) Virgin America...
I cannot tell you how many times over the last 10 years I’ve been talking to someone with a problem and had them tell me “but I’m a legitimate email marketer.” Most of them have at least one serious problem, from upstreams that are ready to terminate them for spamming through widespread blocking. In fact, the practices of most companies who proclaim “we’re...
I sign up at a lot of websites and liberally spray email addresses across the net. These signups are on behalf of one customer or another and each webform gets its own tagged and tracked email address. I always have a specific goal with each signup: getting a copy of a customer’s email, checking their signup process, auditing an affiliate on behalf of a customer or identifying where there...
Well over half of the clients who come to me with delivery problems admit at some point that one of the ways they collect subscribers is through co-registration. They typically have widespread delivery problems at the major ISPs as well as SBL listings. John Levine posted over the weekend about his thoughts on co-reg. So a friend asked, is it possible to do coreg that doesn’t stink? After a...
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