I have been talking with a company about their unsubscribe process and their placement of all email preferences behind an account login. In the process, I found a number of extremely useful links about the requirements. The short version is: under the 2008 FTC rulemaking senders cannot require any information other than an email address […]
Saw this on twitter today: Oh, the irony of an append vendor using COI for a whitepaper download. No, I don’t know the vendor. But it doesn’t really matter. A lot of the vendors don’t have very good data.
We focused Monday on Trend/MAPS blocking fully confirmed opt-in (COI) mail, because that is the Gold Standard for opt-in. It is also Trend/MAPS stated policy that all mail should be COI. There are some problems with this approach. The biggest is that Trend/MAPS is confirming some of the email they receive and then listing COI […]