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Tag: communication

Think before you mail

I get quite a bit of unsolicited mail. I mean, sure, we all get a lot of spam, but that’s not the unsolicited mail I’m talking about. I’m talking about from people and companies in the email space. They want to make sure I’ve seen their new whitepaper or article about delivery. Or they have […]

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Delivery resources

I’m working on a few projects designed to help provide mentoring for other delivery people and to bridge the communication gap between the various groups active in email. One of those projects is collecting, linking to, and publishing more delivery resources. Some will be linked to directly from the blog, others will be linked to […]

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State of the Industry

Over the last few weeks I’ve had a series of posts on the blog from various authors who are active in the email space. I posted A very young industry commenting on the lack of experience among email marketers. I think that some of the conflict between ISPs and ESPs and receivers and marketers can […]

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Tribes

Earlier Laura talked about a communication gap between ESPs and ISPs. My take on it is that it’s something more than just a difficulty in communicating, rather it’s a division due to differences in personality and approach of those individuals whose primary interest is themselves and those whose primary interest is the health of the […]

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The delivery communication gap

There seems to be a general uptick in the number of specific questions that ESPs and commercial senders are asking recently. I’m getting them from clients, and I’m hearing similar stories from my various contacts over on the ISP side. The questions cover a wide range of areas in email delivery, but the underlying issue […]

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