Last week news broke that Mailchimp had disconnected a number of anti-vaccination activists from their platform and banned anti-vax content. I applaud their decision and hope other companies will follow their lead in banning harmful content from their network. These kinds of decisions, where providers say you can’t do that on our network, are because these are private platforms. As I talked...
August 2014: The Month in Email
Isn’t August the month where things are supposed to slow down? We’re still waiting for that to happen around here… it’s been great to be busy, but we’re hoping to continue to carve out more time for blogging as we move into the fall. As usual, we reported on a mix of industry trends and news, the persistence of spam, and did a deep dive into an interesting technical topic. Let’s start there:...
Low complaint rates are not always good
Digging another old blog post out of the archives. In November 2011, I talked about how part of the Holomaxx complaint against Microsoft and Yahoo said that their complaint rates were below 0.5% and 0.1%. The argument was that if their complaint rates were low, then the mail must not be spam. Specifically, HolomaXx alleges, its Microsoft complaint rates have been consistently at or below 0.5...
Why don't users want that mail?
Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from July 2009. I discuss why recipients complain about mail and how senders can lower the complaint rates. While this addresses complaint rates directly, the same series of questions...
The myth of the low complaint rate
I have been reading the complaints filed by Holomaxx and will have some analysis and information about them probably Monday or Tuesday next week. I’ve been keeping an eye on the press and something that Ken Magill said caught my eye. Specifically, HolomaXx alleges, its Microsoft complaint rates have been consistently at or below 0.5 percent and its Yahoo complaint rates have been at or...