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Tag: complaint

Responding to complaints

I sent in a complaint to an ESP earlier today. This was mail from a major UK retailer to an address that is not used to sign up for mail. It’s part of an ongoing stream of spam related to UK services and products. I believe most of this is because one of the data […]

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Things you need to read

The email solicitation that made me vow to never work with this company again. When sending unsolicited email, you never know how the recipient is going to respond. Writing a public blog post calling you out can happen. The 2016 Sparkies. Sparkpost is looking for nominations for their email marketing awards. Win a trip to […]

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New FBL information

A couple new bits of information for folks interested in participating in feedback loops. If you’re an ESP, you’ll want to sign up for the two new FBLs that were released this month. XS4ALL and Telenor are now offering complaint feeds to senders. If you’re a mail recipient and want the ability to report spam, try […]

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August 2014: The Month in Email

Isn’t August the month where things are supposed to slow down? We’re still waiting for that to happen around here… it’s been great to be busy, but we’re hoping to continue to carve out more time for blogging as we move into the fall. As usual, we reported on a mix of industry trends and […]

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Who pays for spam?

A couple weeks ago, I published a blog post about monetizing the complaint stream. The premise was that ESPs could offer lower base rates for sending if the customer agreed to pay per complaint. The idea came to me while talking with a deliverability expert at a major ESP. One of their potential customer wanted the […]

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Low complaint rates are not always good

Digging another old blog post out of the archives. In November 2011, I talked about how part of the Holomaxx complaint against Microsoft and Yahoo said that their complaint rates were below 0.5% and 0.1%. The argument was that if their complaint rates were low, then the mail must not be spam. Specifically, HolomaXx alleges, […]

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How useful are feedback loops

Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from November 2008. I look at the whys and hows of FBLs, address some of the objections people had to […]

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Monetizing the complaint stream

What if ESPs (and ISPs, for that matter) started charging users for every complaint generated? Think of it like peak pricing for electricity. In California, businesses can opt for discounted power, with the agreement that they are the first companies shut off if electrical demand exceeds supply. What if ESPs and ISPs offered discounted hosting […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


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