Is it really permission?

There’s a great post over on the AOL Postmaster blog talking about sending wanted mail versus sending mail to people who have <a href=”>grudgingly given permission to receive it. Engagement comes when users REQUEST mail, not just concede to receive it. […] Bottom line… Permission isn’t enough. Our best practices document says “Ensure that you are only...

AOL EWL: low complaints no longer enough

This morning AOL announced some changes to their Enhanced White List. Given I’ve not talked very much about the AOL EWL in the past, this is as good a time as any to talk about it. The AOL Enhanced Whitelist is for those senders that have very good practices. Senders on the EWL not only get their mail delivered to the inbox, but also have links and images enabled by default. Placement on...

Sending too much mail

Not having policies restricting the amount of mail any customer or recipient receives may lead to higher spam complaint rates and blocking warns the DMA Email Marketing Council.
HT: Box of Meat

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