Tagcompliance

Raising the standard

Last week news broke that Mailchimp had disconnected a number of anti-vaccination activists from their platform and banned anti-vax content. I applaud their decision and hope other companies will follow their lead in banning harmful content from their network. These kinds of decisions, where providers say you can’t do that on our network, are because these are private platforms. As I talked...

ESPs are failing recipients

Over the last few years I’ve reduced the complaints I send to ESPs about their customers to almost nothing. The only companies I send complaints to are ones where I actually know folks inside the compliance desk, and I almost never expect action, I just send them as professional courtesy. The sad fact is, many ESPs are really horrible about dealing with spam coming from their networks. The...

ESPs and deliverability

There’s an ongoing discussion, one I normally avoid, regarding how much impact an ESP has on deliverability. Overall, my opinion is that as long as you have a half way decent ESP they have no impact on deliverability. Then I started writing an email and realised that my thoughts are more complex than that. Here are some excerpts from the email, because in other circumstances I would have...

Tools aren’t a luxury

I was on the phone with a colleague recently. They were talking about collecting a bit of data over the weekend and mentioned how great it was they had the tools to be able to do this. Coincidentally, another colleague mentioned that when the subscription bombing happened they were able to react quickly because they had a decent tool chain. I’ve also been working with some clients who are...

Company responsibility and compliance

I blogged a few times recently about Zoho and their issues with malicious actors abusing their platform. They asked me to post the following statement from their CEO Sridhar Vembu. Unfortunately phishing has become one of the bad side-effects of Zoho’s rapid growth over the last couple of years, especially the growth of our mail service. Since Zoho Mail offers the most generous free...

Zoho, phishing and who’s next?

ZDnet reports that Zoho’s problems with phishing aren’t over. Their report states that Zoho is being used as a pipeline to exfiltrate data from phished accounts. The software platform’s email address service, on both zoho.com and zoho.eu domains, is being exploited in 40 percent of phishing campaigns in which email “is the primary exfiltration vehicle.” That’s...

Thoughts on policy

A particular blocklist, once again, listed a major ESP this week. Their justification is “this is our policy.” Which is true, it is their policy to list under these circumstances. That doesn’t make it a good policy, or even an effective policy. It’s simply a policy. Crafting policies Crafting good policy starts with the question “what is the desired outcome in this...

Complaints, contacts and consequences

Yesterday the CRM system Zoho suffered an unexpected outage when their registrar, TierraNet suspended their domain. According to TechCrunch, Zoho’s CEO says there was no notification to the company and that the company had only 3 complaints about phishing. Based on the article, even as a Zoho customer, I am fully on the registrar’s side here. Every company, absolutely every company...

Check your abuse addresses

Even if you have excellent policies and an effective, empowered enforcement team you can still have technical problems that can cause you to drop abuse mail, and so lose the opportunity to get a bad actor off your network before they damage your reputation further. It’s not quite as simple as “We’re seeing email in our abuse ticketing system, so everything must be fine.”...

How to hire an affiliate

Yesterday I talked about all the reasons that using affiliate email can hurt overall delivery. In some cases, though, marketing departments and the savvy email marketer don’t have a choice in the matter. Someone in management makes a decision and employees are expected to implement it. If you’re stuck in a place where you have to hire an affiliate, how can you protect the opt-in...

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