BLOG

Tag: confirmation

Tumblr Confirming Usernames

Today I received an email from Tumblr asking to confirm I still wanted the username I have there. I’ve not really been using Tumblr, I contributed a few things to the now-defunct Box of Meat, but I don’t really post there much. I think this kind of engagement is great. Confirming user names will do […]

No Comments

Tor cleans up their lists

Recently I got an email from Tor. Apparently they’re watching their opens and clicks and they noticed I hadn’t loaded any images recently. We notice you haven’t opened the Tor.com newsletter in a while, and that’s okay: we know you’re busy. That’s why we create our newsletter from scratch each week, to highlight the articles […]

3 Comments

A new twist on confirmation

I got multiple copies of a request to “confirm my email address” recently. What’s interesting is the text surrounding the confirmation request. Hello, I have a list of potential customers in your area. The list includes several ways for you to contact them. I would like to send you a sample of this list to […]

3 Comments

Confirmation is too hard…

One of the biggest arguments against confirmation is that it’s too hard and that there is too much drop off from subscribers. In other words, recipients don’t want to confirm because it’s too much work on their part. I don’t actually think it’s too much work for recipients. In fact, when a sender has something […]

3 Comments

Don’t leave that money sitting there

The idea of confirming permission to send mail to an email address gets a lot of bad press among many marketers. It seems that every few weeks some new person decides that they’re going to write an article or a whitepaper or a blog and destroy the idea behind confirming an email address. And, of […]

2 Comments

Confirming addresses for transactional mail

A colleague was asking about confirming transactional mail today. It seems a couple of big retailers got SBLed today for sending receipts to spamtraps. I talked a few weeks ago about why it’s important to let people unsubscribe from transactional email, and many of those same things apply to confirming receipts. First, let’s look at […]

4 Comments

Confirmation Fails

Yesterday I talked about registration confirmations. Today I’m going to talk about a couple recent experiences with websites and their registration failures. The first experience was with Yelp. One of my readers decided I needed a Yelp account and created one using my laura-questions email address. Yelp understands that people will be jerks and so […]

1 Comment

Confirming website registrations

Confirming email addresses during a website registration process is a good practice. It stops people from creating fake accounts, abusing  resources and using that site as a mechanism for harassment. But simply sending out a confirmation mail is not sufficient to prevent problems, particularly when everything about the process assumes that unconfirmed registrations are actually valid […]

No Comments

Confirming addresses in the wild

A lot of marketers tell me “no sender confirms addresses” or “confirming addresses is too hard for the average subscriber.” I find both these arguments difficult to accept. Just today I subscribed to a mailing list that had a confirmation step. The subscription form was pretty simple. I entered my email address into a webform, […]

1 Comment
  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments


Recent Comments

Archives