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Tag: confirmation

Maybe they’re just not that into you?

In April of last year I created a new twitter account. I can’t remember exactly why, but it was a throwaway created to look at some aspect of how twitter interacts with new accounts. As part of the account creation process I gave Twitter an email address. They sent me a confirmation message right away: I […]

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Tumblr Confirming Usernames

Today I received an email from Tumblr asking to confirm I still wanted the username I have there. I’ve not really been using Tumblr, I contributed a few things to the now-defunct Box of Meat, but I don’t really post there much. I think this kind of engagement is great. Confirming user names will do […]

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Tor cleans up their lists

Recently I got an email from Tor. Apparently they’re watching their opens and clicks and they noticed I hadn’t loaded any images recently. We notice you haven’t opened the Tor.com newsletter in a while, and that’s okay: we know you’re busy. That’s why we create our newsletter from scratch each week, to highlight the articles […]

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A new twist on confirmation

I got multiple copies of a request to “confirm my email address” recently. What’s interesting is the text surrounding the confirmation request. Hello, I have a list of potential customers in your area. The list includes several ways for you to contact them. I would like to send you a sample of this list to […]

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Confirmation is too hard…

One of the biggest arguments against confirmation is that it’s too hard and that there is too much drop off from subscribers. In other words, recipients don’t want to confirm because it’s too much work on their part. I don’t actually think it’s too much work for recipients. In fact, when a sender has something […]

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Don’t leave that money sitting there

The idea of confirming permission to send mail to an email address gets a lot of bad press among many marketers. It seems that every few weeks some new person decides that they’re going to write an article or a whitepaper or a blog and destroy the idea behind confirming an email address. And, of […]

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Confirming addresses for transactional mail

A colleague was asking about confirming transactional mail today. It seems a couple of big retailers got SBLed today for sending receipts to spamtraps. I talked a few weeks ago about why it’s important to let people unsubscribe from transactional email, and many of those same things apply to confirming receipts. First, let’s look at […]

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Confirmation Fails

Yesterday I talked about registration confirmations. Today I’m going to talk about a couple recent experiences with websites and their registration failures. The first experience was with Yelp. One of my readers decided I needed a Yelp account and created one using my laura-questions email address. Yelp understands that people will be jerks and so […]

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Confirming website registrations

Confirming email addresses during a website registration process is a good practice. It stops people from creating fake accounts, abusing  resources and using that site as a mechanism for harassment. But simply sending out a confirmation mail is not sufficient to prevent problems, particularly when everything about the process assumes that unconfirmed registrations are actually valid […]

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Confirming addresses in the wild

A lot of marketers tell me “no sender confirms addresses” or “confirming addresses is too hard for the average subscriber.” I find both these arguments difficult to accept. Just today I subscribed to a mailing list that had a confirmation step. The subscription form was pretty simple. I entered my email address into a webform, […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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