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Tag: confirmation

Tor cleans up their lists

Recently I got an email from Tor. Apparently they’re watching their opens and clicks and they noticed I hadn’t loaded any images recently. We notice you haven’t opened the Tor.com newsletter in a while, and that’s okay: we know you’re busy. That’s why we create our newsletter from scratch each week, to highlight the articles […]

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A new twist on confirmation

I got multiple copies of a request to “confirm my email address” recently. What’s interesting is the text surrounding the confirmation request. Hello, I have a list of potential customers in your area. The list includes several ways for you to contact them. I would like to send you a sample of this list to […]

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Confirmation is too hard…

One of the biggest arguments against confirmation is that it’s too hard and that there is too much drop off from subscribers. In other words, recipients don’t want to confirm because it’s too much work on their part. I don’t actually think it’s too much work for recipients. In fact, when a sender has something […]

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Don’t leave that money sitting there

The idea of confirming permission to send mail to an email address gets a lot of bad press among many marketers. It seems that every few weeks some new person decides that they’re going to write an article or a whitepaper or a blog and destroy the idea behind confirming an email address. And, of […]

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Confirming addresses for transactional mail

A colleague was asking about confirming transactional mail today. It seems a couple of big retailers got SBLed today for sending receipts to spamtraps. I talked a few weeks ago about why it’s important to let people unsubscribe from transactional email, and many of those same things apply to confirming receipts. First, let’s look at […]

4 Comments

Confirmation Fails

Yesterday I talked about registration confirmations. Today I’m going to talk about a couple recent experiences with websites and their registration failures. The first experience was with Yelp. One of my readers decided I needed a Yelp account and created one using my laura-questions email address. Yelp understands that people will be jerks and so […]

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Confirming website registrations

Confirming email addresses during a website registration process is a good practice. It stops people from creating fake accounts, abusing  resources and using that site as a mechanism for harassment. But simply sending out a confirmation mail is not sufficient to prevent problems, particularly when everything about the process assumes that unconfirmed registrations are actually valid […]

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Confirming addresses in the wild

A lot of marketers tell me “no sender confirms addresses” or “confirming addresses is too hard for the average subscriber.” I find both these arguments difficult to accept. Just today I subscribed to a mailing list that had a confirmation step. The subscription form was pretty simple. I entered my email address into a webform, […]

1 Comment
  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


  • Sendgrid's open letter to Gmail

    Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers. I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.No Comments


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