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Tag: Confirmed (double) opt-in

October 2017: The Month in Email

October was a busy month. In addition to on boarding multiple new clients, we got new desks, I went to Toronto to see M3AAWG colleagues for a few days, and had oral surgery. Happily, we’re finally getting closer to having the full office setup.  What is an office without a Grover Cat? (he was so […]

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Mailchimp changes signup process

As of October 31, 2017 signup forms and popup boxes provided by Mailchimp will no longer default to a double / confirmed opt-in process. Starting October 31, single opt-in will become the default setting for all MailChimp hosted, embedded, and pop-up signup forms. This announcement was made earlier today in their newsletter and has been spreading […]

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Active buttons in the subject line

This morning I waded into a twitter discussion with a bunch of folks about some issues they were having with delivery to gmail. The discussion started with a blog post at detailed.com describing how some senders are seeing significant drops in open rates. I thought I’d take a look and see if I can help, because, hey, this is […]

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Truth of Consequences

“If you want to use another means that violates the law, and every common definition of “spam”, then by all means, go ahead. You can enjoy fines and being added to the ROKSO database,” says a comment on my recent COI blog post. It’s both disconcerting and entirely predictable. My post was a discussion of […]

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Confirmed Opt-In: An Old Topic Resurrected

Looking back through my archives it’s been about 4 years or so since I wrote about confirmed opt in. The last post was how COI wasn’t important, but making sure you were reaching the right person was important. Of course, I’ve also written about confirmed opt-in in general and how it was a tool somewhat akin […]

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Tumblr Confirming Usernames

Today I received an email from Tumblr asking to confirm I still wanted the username I have there. I’ve not really been using Tumblr, I contributed a few things to the now-defunct Box of Meat, but I don’t really post there much. I think this kind of engagement is great. Confirming user names will do […]

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Best practices: A Gmail Perspective

At M3AAWG 30 in San Francisco, Gmail representatives presented a session about best practices and what they wanted to see from senders. I came out of the session with a few takeaways. Gmail spends a lot of time and energy on filtering mail and giving the user the absolute best inbox experience possible. Gmail does […]

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This month in email: February 2014

After a few months of hiatus, I’m resurrecting the this month in email feature. So what did we talk about in February? Industry News There was quite a bit of industry news. M3AAWG was in mid-February and there were actually a few sessions we were allowed to blog about. Gmail announced their new pilot FBL […]

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Using confirmation to get good email addresses

For 25 hours the group De La Soul is releasing their entire catalog for free online. What none of the articles are mentioning is that they’re using this to build their database of email addresses in a way that’s going to result in a clean database of high value email addresses. How are they doing […]

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Update on Herman Cain advertising male enhancement drugs

Shawn Studer from newsmax.com contacted me today with a statement about the Herman Cain mailing list. Newsmax Media represents Herman Cain’s email list. This list was not created from his presidential campaign, but from other activities online where respondents doubled opted-in to receive information from Mr. Cain on his views and activities. At no time are email addresses […]

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