There’s a lot of discussion going on about just what GDPR requires, and of who, and in which jurisdictions. German organizations in particular have been more aggressive than most about wanting to see opt-in confirmation for years and now seem to be adding “because GDPR” to their arguments. I’m still not sure how this is going to shake out, but I’m beginning to see...
Looking back through my archives it’s been about 4 years or so since I wrote about confirmed opt in. The last post was how COI wasn’t important, but making sure you were reaching the right person was important. Of course, I’ve also written about confirmed opt-in in general and how it was a tool somewhat akin to a sledgehammer. I’m inspired to write about it today because...
Today I received an email from Tumblr asking to confirm I still wanted the username I have there. I’ve not really been using Tumblr, I contributed a few things to the now-defunct Box of Meat, but I don’t really post there much. I think this kind of engagement is great. Confirming user names will do a whole lot to allow Tumblr to release some claimed but unused names back into the pool...
One of the biggest arguments against confirmation is that it’s too hard and that there is too much drop off from subscribers. In other words, recipients don’t want to confirm because it’s too much work on their part. I don’t actually think it’s too much work for recipients. In fact, when a sender has something the recipient wants then they will confirm. A couple...
Yesterday I talked about registration confirmations. Today I’m going to talk about a couple recent experiences with websites and their registration failures. The first experience was with Yelp. One of my readers decided I needed a Yelp account and created one using my laura-questions email address. Yelp understands that people will be jerks and so sent me an email to confirm the account. Hi...
A lot of marketers tell me “no sender confirms addresses” or “confirming addresses is too hard for the average subscriber.” I find both these arguments difficult to accept. Just today I subscribed to a mailing list that had a confirmation step. The subscription form was pretty simple. I entered my email address into a webform, hit submit and was taken to another page. Once...
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