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Tag: consulting

Where to get deliverability help

There are lots of places to get deliverability help, I thought I’d list some of them here so I have a post to point people to. Of course, we provide deliverability consulting services and have done since 2001. Our customers are mostly large companies sending millions of emails a month. I focus mostly on complex […]

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Setting expectations at the point of sale

In my consulting, I emphasize that senders must set recipient expectations correctly. Receiver sites spend a lot of time listening to their users and design filters to let wanted and expected mail through. Senders that treat recipients as partners in their success usually have much better email delivery than those senders that treat recipients as […]

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Just stop spamming!

Al posted a clip from the Jim Carrey movie Liar Liar on SpamResource (slightly NSFW) that resonated with me this week. If you meet me on the street and ask me what my job is I’ll tell you that I work with companies who send bulk email to make sure that they’re not sending spam. […]

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Fixing high complaint rates and improving reputation

Why do recipients complain about my email? This question is asked over and over again and there is no one answer. There are a number of reasons and all of them interact with one another. What factors have recipients mentioned? High frequency – mail that is too frequent can annoy recipients and they’ll hit this […]

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We want your mail to succeed

One thing I hear from a lot of delivery folks, both consultants and those who work at the ESPs, is that their customers and clients fight back whenever they say no. A client or a customer proposes this great idea that involves sending irrelevant email to uninterested people. Then, with bated breath, they ask their […]

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