Tagcustomer

February 29, 2016

Ask Laura: Will our ESP kick us off for mailing purchasers?

By laura
3 Min read
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29February

Dear Laura, We’re a small online retailer and email is a very important sales and communication channel for us. We do marketing and newsletters with Mailchimp, transaction confirmations with Bigcommerce, and a few other messages via Salesforce. Our volumes are relatively low, but we’re in an industry that can be a bit of a red flag for spam. We have a few different lists in Mailchimp. The...

May 23, 2012

The challenge of integrated marketing

By laura
3 Min read
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23May

There are dozens of ways for companies to interact with customers these days. Business Insider recently posted this infographic, only to realize that they’d left off Pintrest. With all of these ways to touch customers, it’s no surprise that many times front-line customer support have no idea what marketing is telling customers and potential customers. This can lead to confusion and...

November 17, 2009

Controlling delivery

By laura
2 Min read
2 comments
17November

How much control over delivery do senders have? I have repeatedly said that senders control their delivery. This is mostly true. Senders control their side of the delivery chain, but there is a point where the recipient takes over and controls things. As a recipient I can report your email as spam forward your email to another account on another mail system file your email in a mailbox I never...

October 14, 2008

Vetting customers: an intro

By laura
3 Min read
5 comments
14October

I promised a couple weeks ago, pre-MAAWG, to write about screening new customers. Things have been a bit busy and I have not had a lot of time for the blog. However, today there has been a long conversation on one of the spam related mailing lists relating to ESPs and customer screening. This conversation inspired me to write this introduction to customer vetting. I have designed customer...

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