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Tag: customer

Ask Laura: Will our ESP kick us off for mailing purchasers?

Dear Laura, We’re a small online retailer and email is a very important sales and communication channel for us. We do marketing and newsletters with Mailchimp, transaction confirmations with Bigcommerce, and a few other messages via Salesforce. Our volumes are relatively low, but we’re in an industry that can be a bit of a red […]

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The challenge of integrated marketing

There are dozens of ways for companies to interact with customers these days. Business Insider recently posted this infographic, only to realize that they’d left off Pintrest. With all of these ways to touch customers, it’s no surprise that many times front-line customer support have no idea what marketing is telling customers and potential customers. […]

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Controlling delivery

How much control over delivery do senders have? I have repeatedly said that senders control their delivery. This is mostly true. Senders control their side of the delivery chain, but there is a point where the recipient takes over and controls things. As a recipient I can report your email as spam forward your email […]

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Vetting customers: an intro

I promised a couple weeks ago, pre-MAAWG, to write about screening new customers. Things have been a bit busy and I have not had a lot of time for the blog. However, today there has been a long conversation on one of the spam related mailing lists relating to ESPs and customer screening. This conversation […]

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  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


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