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February 26, 2019

Re-adding subscribers after reputation repair

By laura

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26February

A comment came in on Engagement and Deliverability and I thought it was a good question and deserved a discussion. Good article. My question about Gmail engagement is how would I reach someone who has not been opening my emails? Say I want to do a re-engagement campaign. If I temporarily suppress a contact from my list for a period of time and only send to my engaged contacts, will that contact...

January 29, 2019

Recycled spamtraps

By laura

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29January

Spamtraps strike fear into the heart of senders. They’ve turned into this monster metric that can make or break a marketing program. They’ve become a measure and a goal and I think some senders put way too much emphasis on spamtraps instead of worrying about their overall data accuracy. Recently I got a question from a client about the chances that any address they were currently...

September 27, 2018

Security Truths

By laura

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27September

Being in infosec for so long takes its toll. I've come to the conclusion that if you give a data point to a company, they will eventually sell it, leak it, lose it or get hacked and relieved of it. There really don't seem to be any exceptions, and it gets depressing.
— briankrebs (@briankrebs) September 26, 2018

May 7, 2018

Data never dies

By laura

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07May

March 19, 2018

The data are what they are

By laura

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19March

I’ve had a lot less opportunity to blog at the recent M3AAWG conference than I expected. Some of it because of the great content and conversations. Another piece has to do with lack of time and focus to edit and refine a longer post prompted by the conference. The final issue is the confidential nature of what we talk about. With that being said, I can talk about a discussion I had with...

October 25, 2017

Edison acquires part of Return Path

By laura

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25October

Today Matt Blumberg announced that Edison Software acquired Return Path’s Consumer Insight division, current customers and some Return Path staff.
Congrats to everyone involved.

July 19, 2017

5 answers you need before mailing old addresses.

By laura

7 Min read

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19July

From the archives: Mailing old addresses: 5 questions to ask first James asked the question on twitter: If you haven’t mailed an address in 5-10 yrs, would you include it in a re-engagement mail? A number of people responded that addresses that old should not be mailed. I think the answer is more complex than can be handled in 140 characters. Five to ten years is a very long time. Think about...

March 15, 2017

Indictments in Yahoo data breach

By laura

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15March

Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo’s servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media...

September 8, 2016

Incentivizing incites fraud

By laura

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08September

There are few address acquisition processes that make me cringe as badly as incentivized point of sale collection. Companies have tried many different ways to incentivize address collection at the point of sale. Some offer the benefit to the shopper, like offering discounts if they supply an email address. Some offer the benefits to the employee. Some offer punishments to the employee if they...

July 18, 2016

Do you know where your signups are?

By laura

2 Min read

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18July

Here at Word to the Wise we sign up for a lot of email from our customers. There are multiple reasons we do this. Engagement starts before the first email These days the key to getting to the inbox is sending mail your users want and expect. We always recommend senders start the engagement process during signup. Why? Because it establishes the relationship even before email happens. People want...