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Tag: data hygiene

10 things every mailer must do

A bit of a refresh of a post from 2011: Six best practices for every mailer. I still think best practices are primarily technical and that how senders present themselves to recipients is more about messaging and branding than best practices. These 6 best practices from 2011 are no longer best, these days, they’re the absolute minimum […]

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Equifax compromise and their insecure response

Today it was announced that someone infiltrated Equifax earlier this year and stole 143,000,000 identities. These identities include names, birthdates, and addresses, at a minimum. Details are available at your favorite news site. What I want to talk about is the website they’ve put up to address the issue. This website is Yet Another Example of how […]

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Mike might be spamming, but why?

I’ve been talking a lot about ongoing B2B spam. That is, where senders drop your address into some sort of automation, that sends mail from gmail or amazon and just spams and spams and spams. This is what my mailbox looked like this morning Yes, every one of those emails is sent to the same […]

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5 answers you need before mailing old addresses.

From the archives: Mailing old addresses: 5 questions to ask first James asked the question on twitter: If you haven’t mailed an address in 5-10 yrs, would you include it in a re-engagement mail? A number of people responded that addresses that old should not be mailed. I think the answer is more complex than […]

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Disappearing domains

On May 31, British broadband provider EE discontinued service for a number of email domains: Orange.net, Orangehome.co.uk, Wanadoo.co.uk, Freeserve.co.uk, Fsbusiness.co.uk, Fslife.co.uk, Fsmail.net, Fsworld.co.uk, and Fsnet.co.uk. These domains were acquired by EE as part of multiple mergers and acquisitions. On their help page, EE explains that the proliferation of free email services with advanced functionality has led to […]

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Poor delivery at Gmail but no where else

I’ve mentioned before that I can often tell what ISP is making filter changes by what my calls are about. The last few weeks it’s been Gmail where folks are struggling to get to the inbox. One of the things most clients and potential clients have mentioned is that they’re not having any problems at […]

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Incentivizing incites fraud

There are few address acquisition processes that make me cringe as badly as incentivized point of sale collection. Companies have tried many different ways to incentivize address collection at the point of sale. Some offer the benefit to the shopper, like offering discounts if they supply an email address. Some offer the benefits to the employee. Some offer […]

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June 2016: The Month in Email

We’re officially halfway through 2016, and looking forward to a slightly less hectic month around here. I hope you’re enjoying your summer (or winter, for those of you in the Southern Hemisphere).     Our first June blog post marked the fifteen year anniversary of the very first anti-spam conference, SpamCon. As I noted, many […]

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The source of deliverability problems

Most deliverability problems don’t start where many people think they do. So very often people call looking for deliverability help and tell me all about the things they’re doing to reach the inbox. They’ll tell me about content, they’ll tell me about bounces, they’ll talk about complaints, engagement, opens and clicks. Rarely will they bring […]

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5 Simple Tricks to Reach the Inbox

I saw a post over on LinkedIn today. It was from an ESP, talking about their simple tips and tricks for getting into the inbox. The laughable bit was half the “tricks” had nothing to do with getting to the inbox, but rather were about enticing people to open the mail once it’s gotten to […]

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