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Tag: data segmentation

Testing and data driven decisions

There’s a lot of my education in the sciences that focused on how to get a statistically accurate sample. There’s a lot of math involved to pick the right sample size. Then there’s an equal amount of math involved to figure out the right statistical tests to analyse the data. One of the lessons of […]

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Transactional mail

There are a lot of myths in the email space. Things that someone, somewhere said and another person repeated and then another person repeated and all of a sudden it is TRUTH. One of those things is the idea that there is a law defining what can be in a transactional email. Supposedly this law […]

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Unsubscribe preference centers

I unsubscribe from a lot of opt-in lists around this time of year. I’m generally unbothered by a couple emails a week from companies I’ve purchased from in the past. But, a lot of these companies drastically increase their volume mid-November. I may not be averse to 3 emails a week, but that absolutely does […]

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Data, data, elections and data

One of the interesting stories coming out of the recent US Presidential election is how much data the Obama Campaign collected about voters, volunteers and donors. Today Politico talks about how valuable that data is, and how many Democrats want to get their hands on it.

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Data Driven Email (and other) Marketing

The frequency of emails from the Obama campaign ended up being a talking point for pundits and late night talk show hosts. Jon Stewart of The Daily show even asked President Obama about email directly during his October 18th interview. (Video, email question at the 5:56 mark) Jon Stewart: “We have been talking here for […]

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Targeting and Segmentation

MarketingSherpa has a great case study of a retailer that got a 208% higher conversion (purchase) rate for a targeted email sent to a small segment (10%) of their list. “These types of campaigns appeal to a specific group, and it’s important that we maintain the integrity of our list. Marketing the wrong message to […]

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Data Cleansing part 2

In an effort to get a blog post out yesterday before yet another doctor’s appointment I did not do nearly enough research on the company I mentioned selling list cleansing data. As Al correctly pointed out in the comments they are currently listed on the SBL. And when I actually did the research I should […]

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Don't always believe the statistics

Mark Brownlow has a great roundup of how statistics and data can mislead marketers if they’re not really paying attention.

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Best time to send email: analysis and discussion

Mark Brownlow (who I don’t think is here in Ams, much to my disappointment) wrote a long assessment of how to determine what is the best time to send email. He walks through the questions and the data that a sender should evaluate when making the decision when to best send email. I have previously […]

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Best time to send email: redux

Last week I wrote about a study classifying different types of email users. My point is that senders should be very aware of how their users interact with email, in order to provide the best user experience and the most revenue for the sender. If, for instance, the bulk of recipients are daytime (9 – […]

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