BLOG

Tag: data

August 2015: The month in review

It’s been a busy blogging month and we’ve all written about challenges and best practices. I found myself advocating that any company that does email marketing really must have a well-defined delivery strategy. Email is such vital part of how most companies communicate with customers and potential customers, and the delivery landscape continues to increase in […]

No Comments

Data is the key to deliverability

Last week I had the pleasure of speaking to the Sendgrid Customer Advisory Board about email and deliverability. As usually happens when I give talks, I learned a bunch of new things that I’m now integrating into my mental model of email. One thing that bubbled up to take over a lot of my thought […]

No Comments

Marketers, we have a problem

And that problem is security. Much of what marketing does is build profiles of customers by collecting huge amounts of data on every customer. That data collection is facilitated by compliant customers that provide all sorts of personal data just because they’re politely asked by a retail clerk. There will always be people who comply […]

3 Comments

Experian selling data to identity thieves

If you’re not following or reading Brian Krebs, you should be. He does some of the best investigative reporting in the email, security and internet space. Today’s blog post is a disturbing look into the data selling and identity theft industries. Brian details evidence that shows Experian (yes, that Experian) has been selling consumer data […]

No Comments

Uploading your address book to social media

I am one of the moderators of a discussion list working on a document about getting off blocklists. If anyone not on the list attempts to post to the list I get a moderation request. One came through while I was gone. Now, I don’t really think Jim Mills wants to be friends with a […]

8 Comments

Fast and loose

Politicians often play fast and loose with permission and data. This can cause them all sorts of problems with email delivery at major ISPs. I really expect that politicians buy, sell, transfer, spindle, mutilate and fold data. If they can use it to further their goals, they will. And, many of the consumer protection and […]

1 Comment

Address leak leads to phishing

A number of people in the industry are reporting getting phishing emails to addresses they used at DocuSign. There were initial reports of a DocuSign data breach back in December. Now it appears DocuSign is being used as a phishing target. At 8:40AM PST this morning, 1/24/2013, DocuSign became aware of new malware spam emails […]

1 Comment

Volume! Volume! Volume!

Saw a series of tweets this morning from random consumers about holiday marketing volume. Some of the vendors I follow have gotten a little desperate. I’m getting an average of three emails a day saying “BUY OUR SHIT.” — Seanan McGuire (@seananmcguire) December 14, 2012 Sadly, this has resulted in the inverse of their intent: […]

3 Comments

Data, data, elections and data

One of the interesting stories coming out of the recent US Presidential election is how much data the Obama Campaign collected about voters, volunteers and donors. Today Politico talks about how valuable that data is, and how many Democrats want to get their hands on it.

No Comments

Data Driven Email (and other) Marketing

The frequency of emails from the Obama campaign ended up being a talking point for pundits and late night talk show hosts. Jon Stewart of The Daily show even asked President Obama about email directly during his October 18th interview. (Video, email question at the 5:56 mark) Jon Stewart: “We have been talking here for […]

No Comments
  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments


  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment


  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments


Archives