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Tag: data

Incentivizing incites fraud

There are few address acquisition processes that make me cringe as badly as incentivized point of sale collection. Companies have tried many different ways to incentivize address collection at the point of sale. Some offer the benefit to the shopper, like offering discounts if they supply an email address. Some offer the benefits to the employee. Some offer […]

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Do you know where your signups are?

Here at Word to the Wise we sign up for a lot of email from our customers. There are multiple reasons we do this. Engagement starts before the first email These days the key to getting to the inbox is sending mail your users want and expect. We always recommend senders start the engagement process […]

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US-EU Privacy Shield Approved

Since the Safe Harbor rules were struck down by EU courts, the US and EU have been in negotiations to replace it. This morning (pacific time) the EU approved the new rules called Privacy Shield. WSJ Article

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The source of deliverability problems

Most deliverability problems don’t start where many people think they do. So very often people call looking for deliverability help and tell me all about the things they’re doing to reach the inbox. They’ll tell me about content, they’ll tell me about bounces, they’ll talk about complaints, engagement, opens and clicks. Rarely will they bring […]

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My panels from #EEC16

I had the privilege to be a part of two panels at EEC16, with some of the best folks in the business. The first panel was “Everything You Ever Wanted to Know About Deliverability, but Were Afraid to Ask.”   We had a lot of great audience questions. The first question, which was awesome (and I […]

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Dueling data

One of the things I miss about being in science is the regular discussions (sometimes heated) about data and experimental results. To be fair, I get some of that when talking about email stuff with Steve. We each have some strong view points and aren’t afraid to share them with each other and with other […]

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February 2016: The Month in Email

Happy March! Here’s a look back at our last month of email adventures. It was a busy few weeks for us with the M3AAWG meeting in San Francisco. We saw lots of old friends and met many new people — all in all, a success, despite the M3AAWG plague we both contracted. Hot topics at […]

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Security, backdoors and control.

The FBI may use different words to describe this tool, but make no mistake: Building a version of iOS that bypasses security in this way would undeniably create a backdoor. And while the government may argue that its use would be limited to this case, there is no way to guarantee such control. Apple letter to […]

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Thoughts on Data Hygiene

One of the big deliverability vs. marketing arguments has to do with data hygiene and dropping inactive users. Marketers hate that deliverability people tell them to let subscribers go after a long time of no activity from the subscriber. Data hygiene is good. Email is not permanent and not forever, and the requirements for data […]

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Peeple, Security and why hiding reviews doesn’t matter

There’s been a lot of discussion about the Peeple app, which lets random individuals provide reviews of other people. The founders of the company seem to believe that no one is ever mean on the Internet and that all reviews are accurate. They’ve tried to assure us that no negative reviews will be published for […]

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  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


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