Tag: data

Privacy and being online

I have an email address that’s old enough to drink. It came to me today when I was discussing data hygiene. I mean, I have an email address that is old enough to drink! And it wasn’t even my first email address, it’s just the one I still have access to. This realization led me […]

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Organizational security and doxxing

The security risks of organizational doxxing.  These are risks every email marketer needs to understand. As collectors of data they are a major target for hackers and other bad people. Even worse, many marketers don’t collect valid data and risk implicating the wrong people if their data is ever stolen. I have repeatedly talked about […]

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It’s not about the spamtraps

I’ve talked about spamtraps in the past but they keep coming up in so many different discussions I have with people about delivery that I feel the need to write another blog post about them. Spamtraps are … … addresses that did not or could not sign up to receive mail from a sender. … […]

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August 2015: The month in review

It’s been a busy blogging month and we’ve all written about challenges and best practices. I found myself advocating that any company that does email marketing really must have a well-defined delivery strategy. Email is such vital part of how most companies communicate with customers and potential customers, and the delivery landscape continues to increase in […]

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Data is the key to deliverability

Last week I had the pleasure of speaking to the Sendgrid Customer Advisory Board about email and deliverability. As usually happens when I give talks, I learned a bunch of new things that I’m now integrating into my mental model of email. One thing that bubbled up to take over a lot of my thought […]

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Marketers, we have a problem

And that problem is security. Much of what marketing does is build profiles of customers by collecting huge amounts of data on every customer. That data collection is facilitated by compliant customers that provide all sorts of personal data just because they’re politely asked by a retail clerk. There will always be people who comply […]


Experian selling data to identity thieves

If you’re not following or reading Brian Krebs, you should be. He does some of the best investigative reporting in the email, security and internet space. Today’s blog post is a disturbing look into the data selling and identity theft industries. Brian details evidence that shows Experian (yes, that Experian) has been selling consumer data […]

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Uploading your address book to social media

I am one of the moderators of a discussion list working on a document about getting off blocklists. If anyone not on the list attempts to post to the list I get a moderation request. One came through while I was gone. Now, I don’t really think Jim Mills wants to be friends with a […]


Fast and loose

Politicians often play fast and loose with permission and data. This can cause them all sorts of problems with email delivery at major ISPs. I really expect that politicians buy, sell, transfer, spindle, mutilate and fold data. If they can use it to further their goals, they will. And, many of the consumer protection and […]

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Address leak leads to phishing

A number of people in the industry are reporting getting phishing emails to addresses they used at DocuSign. There were initial reports of a DocuSign data breach back in December. Now it appears DocuSign is being used as a phishing target. At 8:40AM PST this morning, 1/24/2013, DocuSign became aware of new malware spam emails […]

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  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments

  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment

  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments