Dear Laura, Your blog is the best. Nothing else compares for solid deliverability discussion. I’ve frequently read these two articles: I need IP addresses to avoid throttling I need to deliver my mail fast They are incredibly helpful. But I don’t think you’ve ever answered this question directly: “Is it detrimental to use an IP pool instead of a single, static IP? For...
Dear Laura, Our company has been shopping around for ESPs and most of them want to put us on a shared IP address. I have always heard that senders should get dedicated IPs. Will this hurt our deliverability? Regards, Sharing is Hard Dear Sharing, For a long time, IP reputation was the major factor in identifying good mail from bad mail. Good IPs helped mail get into the inbox. Poor IPs were...
On the first installment of our Wednesday question series, I chose a question from twitter. Can you advise is Amazon SES is a reputable place to send email from? @inkpixelspaper This is a great question. In many cases the reputation of a provider doesn’t affect delivery, but as with almost everything in email there are exceptions and cases where a poor provider reputation may affect...
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