There’s a whole belief system built around the idea that the best way to get good deliverability is to have your own dedicated IPs. In fact, senders regularly approach me to ask when is the right time for them to get a dedicated IP. They assume all their deliverability problems will disappear if they get a dedicated IP. Generally they’ve not asked the most important question: should...
November 8, 2018
Dedicated IPs, pros and cons
08November