Tag: Definitions

Spam isn't a best practice

I’m hearing a lot of claims about best practices recently and I’m wondering what people really mean by the term. All too often people tell me that they comply with “all best practices” followed by a list of things they do that are clearly not best practices. Some of those folks are clients or sales […]

1 Comment

Thoughts on transactional mail

I mentioned a few weeks ago about a conversation I’d had at MAAWG about transactional email and opened up the conversation to readers here. Mike proposed a definition. [Transactional mail is] an automated message, sent on a per-user basis, usually as the result of a direct action by the user or strongly associated with the […]

No Comments

Transactional email

I was talking with some people at the conference yesterday and we started discussing what makes an email transactional. I am reluctant to say the best definition we came up with was “I know it when I see it” but it was close. The interesting thing was that most of the participants agreed that we […]



Over on Krzysztof posts about discussions going on over on the URIBL list about using “confirmed opt-in” to describe a subscription process versus using “double opt-in” to describe the same subscription process. I do not even need to read the list to know what is being said. This is a disagreement that has been […]

1 Comment

Recent comments

On my followup EEC post Tamara comments The eec made a really bad and ugly mistake but you can take my word for it that they have learned from it and that it will not happen again. I am not going to blog about this because I really do believe in the value of the […]

No Comments

That's spammer speak

I’ve been hearing stories from other deliverability consultants and some ISP reps about what people are telling them. Some of them are jaw dropping examples of senders who are indistinguishable from spammers. Some of them are just examples of sender ignorance. “We’re blocked at ISP-A, so we’re just going to stop mailing all our recipients […]

No Comments

CAN SPAM compliance.

Over on the ET blog, Al posted about how CAN SPAM compliance is not sufficient for you to not be spamming. It’s a bit different perspective, but very complimentary to my post yesterday about what is and is not spam. He and I have both heard from ISP people about how many requests for whitelisting […]

No Comments

What really is "spam" anyway?

A few days ago I was reading the attempt by e360 and Dave Linhardt to force Comcast to accept his mail and to stop people posting in the newsgroup from claiming he is a spammer. The bit that pops out at me in this complaint of his, is the fact that he believes that […]


Do open rates matter?

Ken Magill over at DirectMag has an article deriding the reliance on ‘open rates’ as a metric for the success (or failure!) of marketing campaigns. E-mail delivers a return on investment so high, it’s practically embarrassing. It doesn’t require getting fuzzy with the metrics. But as long as we continue to call the percentage of […]

No Comments

Permission, Part 2

Permission Part 1 I talked about the definition of permission as I use it. Before we can talk about how to get permission we need to clarify the type of email that we’re talking about in this post. Specifically, I’m talking about marketing and newsletter email, not transactional email or other kinds of email a […]

No Comments

Recent Comments