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Tag: deliverability experts

Deliverability is critical for marketing

It is increasingly clear that successful email marketing programs measure and emphasize deliverability. No longer is deliverability the crisis management team called when everything breaks. They’re part and parcel of an effective email marketing team. Today I watched a bit of the EIS livestream where acquisition marketers were discussing their processes. Everyone of them talked […]

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A decade of blogging

August 2017 marks 10 years of blogging. In that time we’ve written almost 2200 posts. We’ve had millions of visitors. My first blog post was a bit of a cliche. The first real content on the blog was a post about the 7th circuit court of appeals ruling in the E360 v. Spamhaus lawsuit. I […]

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Conversations with spammers

It’s amazing how many spammers try and fool deliverability into accepting a questionable list. All too often they fall back on a story. The basic points: a company you’ve never heard of collected millions of email addresses on a website hosted on a low end VPS. I’ve never heard of your company. We’re just that much better at […]

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11 Innovators in the Email Game

Today AWeber published a link to 11 innovators in email marketing. I’m honored to be one of them. I don’t really think of myself as a marketer, I’m a delivery person. My job, really, is to help clients devise email strategies (and overall digital marketing strategies) that result in inbox delivery. When I started, there […]

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Blackboxes and unknown effects

In my previous career I studied the effect of alcohol on developing embryos. It’s a bit weird I ended up in that field because embryological development always seemed to complex to me. And it was and is complicated. In a lot of ways, though, it was good training for deliverability. We dealt with a lot […]

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