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Tag: Deliverability

Doing email right

Over on the MarketingLand website, Len Shneyder talks about 3 companies (Uber, REI and eBay) that do email right. In there he shows how the companies use email to further their business goals while understanding and meeting the needs of their customers. Meeting the needs of recipients is the way to get your mail to the inbox. […]

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11 Innovators in the Email Game

Today AWeber published a link to 11 innovators in email marketing. I’m honored to be one of them. I don’t really think of myself as a marketer, I’m a delivery person. My job, really, is to help clients devise email strategies (and overall digital marketing strategies) that result in inbox delivery. When I started, there […]

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Are seed lists still relevant?

Those of you who have seen some of my talks have seen this model of email delivery before. The concept is that there are a host of factors that contribute to the reputation of a particular email, but that at many ISPs the email reputation is only one factor in email delivery. Recipient preferences drive […]

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What about the spamtraps?

I’ve been slammed the last few days and blogging is that thing that is falling by the wayside most. I don’t expect this to change much in the very short term. But, I do have over 1200 blog posts, some of which are still relevant. So I’ll be pulling some older posts out and sharing […]

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August 2016: The Month in Email

August was a busy month for both Word to the Wise and the larger world of email infrastructure. A significant subscription attack targeted .gov addresses, ESPs and over a hundred other industry targets. I wrote about it as it began, and Spamhaus chief executive Steve Linford weighed in in our comments thread. As it continued, […]

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Ask Laura: What should we be measuring?

Dear Laura, We are trying to evaluate the success of our email programs, and I don’t have a good sense of what metrics we should be monitoring. We have a lot of data, but I don’t have a good sense of what matters and what doesn’t. Can you advise us what we should look at […]

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BT Internet

I’ve been seeing reports for the last few weeks that a lot of folks are having problems getting mail into BT Internet. Many people are reporting the response smtp;554 Message rejected for policy reasons (3.2.2.1) – Please report any problems to BT via the postmaster btinternet.com mailbox and include your sending ip address with an […]

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Changing deliverability thinking

Almost every email marketing program, at least those sending millions of emails per campaign, have delivery problems at one time or another. The problems seem random and unpredictable. Thus most marketers think that they can only address delivery problems, they can’t prepare or prevent them. On the delivery side, though, we know deliverability problems are […]

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Your purchased list … is spam.

This morning I got spam from someone selling email addresses. The mail starts: Hi Laura, I am aware of your expertise in the field of marketing and how well you execute your campaigns. We specialize in customized email list services and provide global data. […] “You are receiving this email as you have shown interest in […]

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Deliverability session at Connections 2016

If you’re at Connections 2016 stop by our session at 3:00 in the Sidney Marcus Auditorium. Bring your pressing deliverability questions.

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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