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Tag: Deliverability

Busiest email time of the year

Everyone ready for Black Friday and Cyber Monday campaigns? I know many retailers are already mailing, my inbox is exploding with offers. For me, this is often a quiet time of the year. As a strategist, most of my worked happened months ago. Now, it’s time for execution. I wish everyone a successful week of […]

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Thinking about deliverability

I was chatting with folks over on one of the email slack channels today. The discussion was about an ESP not wanting to implement a particular change as it would hurt deliverability. It led me down a path of thinking about how we think of deliverability and how that informs how we approach email. The […]

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August 2017: The month in email

Hello! Hope all are keeping safe through Harvey, Irma, Katia and the aftermath. I know many people that have been affected and are currently out of their homes. I am proud to see so many of my fellow deliverability folks are helping our displaced colleagues with resources, places to stay and money to replace damaged property. Here’s a […]

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A decade of blogging

August 2017 marks 10 years of blogging. In that time we’ve written almost 2200 posts. We’ve had millions of visitors. My first blog post was a bit of a cliche. The first real content on the blog was a post about the 7th circuit court of appeals ruling in the E360 v. Spamhaus lawsuit. I […]

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State of Email Deliverability

I had other posts in the pipeline, but saw a link to the Litmus 2017 State of Email Deliverability Report and decided that deserved a mention here. There’s all sorts of interesting data there, and well worth a download and read. I was, of course, interested in the “most problematic subscriber acquisition sources.” Senders having […]

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5 steps for addressing deliverability issues

Following on from my reading between the lines post I want to talk a little bit about using the channels. From my perspective the right way to deal with 99% of issues is through the front door. Last week I found myself talking to multiple folks in multiple fora (emailgeeks slack channel, mailop, IRC) about how […]

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Doing email right

Over on the MarketingLand website, Len Shneyder talks about 3 companies (Uber, REI and eBay) that do email right. In there he shows how the companies use email to further their business goals while understanding and meeting the needs of their customers. Meeting the needs of recipients is the way to get your mail to the inbox. […]

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11 Innovators in the Email Game

Today AWeber published a link to 11 innovators in email marketing. I’m honored to be one of them. I don’t really think of myself as a marketer, I’m a delivery person. My job, really, is to help clients devise email strategies (and overall digital marketing strategies) that result in inbox delivery. When I started, there […]

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Are seed lists still relevant?

Those of you who have seen some of my talks have seen this model of email delivery before. The concept is that there are a host of factors that contribute to the reputation of a particular email, but that at many ISPs the email reputation is only one factor in email delivery. Recipient preferences drive […]

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What about the spamtraps?

I’ve been slammed the last few days and blogging is that thing that is falling by the wayside most. I don’t expect this to change much in the very short term. But, I do have over 1200 blog posts, some of which are still relevant. So I’ll be pulling some older posts out and sharing […]

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