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Tag: Deliverability

Details matter

I field a lot of delivery questions on various online fora. Often people try and anonymise what they’re asking about by abstracting out the question. The problem is that there are very few answers we can give in the abstract. What are some examples of these types of questions? Should you always remove an address […]

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Spamming for deliverability

This morning I woke up to a job offer. I hear a number of other email deliverability folks received the same job offer. I am writing to you from [Company].  We are one of the oldest and best reputed partners for Salesforce.  We have succeeded because we only hire the best, most experienced developers.  We […]

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End of an era

A few weeks ago, Return Path announced they were being purchased by Validity, who also own BrightVerify. Last week, they had a round of layoffs. According to sources inside the industry, Validity is closing the New York headquarters and Indianapolis offices and layoffs involved more than 170 staff members. Return Path has been a fixture […]

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ESPs and deliverability

There’s an ongoing discussion, one I normally avoid, regarding how much impact an ESP has on deliverability. Overall, my opinion is that as long as you have a half way decent ESP they have no impact on deliverability. Then I started writing an email and realised that my thoughts are more complex than that. Here […]

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Deliverability Help: Information checklist

When asking a for assistance with email delivery, there are some pieces of information that are required before anyone can help. Be prepared with the information so you can get timely assistance. This advice is true whether you’re looking for help from peers or working with paid deliverability consultants. What is the problem? Be very […]

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Wildfires and deliverability

A few weeks ago we took a drive down I5 to attend a service at Bakersfield National Cemetery. Amid the acres and acres of almond farms there were patches of black from recent grassfires. Typical but boring California landscape. Wildfires are a hugely destructive but continual threat in California. Growing up on the east coast, I […]

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The inbox is a moving target

The more I look at the industry, the more convinced I am that we’re in the middle of a fundamental shift in how email is filtered. This shift will change how we handle email deliverability and what tools we have and what information we can use as senders to address challenges to getting to the […]

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2017 Deliverability Benchmark report

Return Path has released their 2017 Deliverability Benchmark Report. I haven’t had a chance to look at it, but did download it earlier today. EContent has a summary of the article up, with the headline Research Finds Email Senders with Strong Subscriber Engagement Are Likely to See Less Email Delivered to Spam. Useful data points they […]

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Where to get deliverability help

There are lots of places to get deliverability help, I thought I’d list some of them here so I have a post to point people to. Of course, we provide deliverability consulting services and have done since 2001. Our customers are mostly large companies sending millions of emails a month. I focus mostly on complex […]

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Filters evolving

I started writing this blog post while sitting on a conference call with a bunch of senders discussing some industry wide problems folks are having with delivery. Of course the issue of Microsoft comes up. A lot of senders are struggling with reaching the inbox there and no one has any real, clear guidance on […]

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