What is the perfect frequency to send mail? Is it daily, weekly, monthly, hourly, minutely (is that even a word?) or randomly? Any number of experts will give you a definitive answer to this question, but I don’t believe there is a single answer. The frequency recipients will respond to depends on the type of mail, the recipient expectations, the sender and a host of other factors. For one...
June 17, 2011
The frequency conundrum
17June