Tagdelivery news

November 29, 2012

Q3 Email intelligence report from Return Path

By laura
1 Min read
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29November

Return Path released their 3rd quarter email intelligence report this week. And the numbers aren’t looking that great for marketers. Complaints are a major problem for commercial mailers. In the data Return Path examined, commercial mail made up 18% of the total inbox volume. That same mail accounted for 70% of all email complaints. Additionally, 60% of the email sent to spamtraps was...

March 30, 2010

Listen to the experts

By laura
2 Min read
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30March

Two blog posts came out today interviewing big players in the email and delivery arena. Over on the Unica blog, Len Shnyeder interviews Annalivia Ford who is a new member of their email operations team. She has had many years of experience in dealing with senders from the receiver position. She summarizes successful delivery as follows: the bottom line really is simple, if not easy: to succeed...

April 28, 2009

Delivery news April 2009

By laura
2 Min read
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28April

Penton Media’s Marketing Practices Ken Magill responds to critics of Penton’s email marketing practices in an article out today. His article is quite open and points out that some of the things Penton does are not good. A couple answers weren’t pretty. For one thing, I found out we don’t have a permission box asking people if they want to receive third party ads. We simply start...

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