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Tag: design

Creating emails

Email is, still, primarily a written medium. This means that good copywriting is crucial. Today I opened up an email and the pre-header says: Laura, should have get your Naturals Sample Bag.*Web Version Wait. What? Maybe they mean “should have got”? But that’s implying they’re sending out free sample bags to everyone. That can’t be […]

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Foundation: A toolkit for designing responsive emails

Zurb announced today version 2 of “Foundation for Email”, a full stack for designing content for responsive email. It looks rather nice, with features a modern web developer might look for when working on email content. It has many of the things you’d expect a web design stack to have. It support SASS for styling, […]

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Email design resources

One of the more frequent questions I get that I can’t answer is how to design a good email. Design is just not my strong point and outside actually getting the HTML right, what an email looks like doesn’t have a whole lot to do with delivery. It was pointed out to me today that […]

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Is it ever OK to violate best practices?

Last week @justinpremick tweeted the question “Is it ever OK to break best practices.” My reaction, and reply, was of course it is OK to break best practices, if you know what you’re doing and why. Best practices are all about things that are safe. If you do these things, in all likelihood you will […]

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