TagDMA

April 9, 2015

Don't like opt-outs? Target your program better.

By laura

4 Min read

2 comments

09April

I get a LOT of spam here. Most of it is marked and trivial to get rid of. Some of it is what I would call semi-legitimate. It’s a real product, but I never asked to receive any information from this company and am not actually part of their demographic. For one time things I just hit delete and move on. Life is too short to complain or opt out of every spam I get. (Tried that, got more...

March 16, 2015

Delivery and engagement

By laura

2 Min read

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16March

Tomorrow is the webinar Mythbusters: Deliverability vs. Engagement. This webinar brings together the ISP speakers from EEC15, plus Matt from Comcast, to expand on their comments. There’s been some confusion about the impact of engagement on delivery and whether or not senders should care about recipient engagement. My opinion on the matter is well known: recipient engagement drives delivery...

August 4, 2014

July 2014: The month in email

By laura

3 Min read

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04August

We continue to be busy with really interesting client work. Look for some new posts and white papers to come out of this research over the next few months, but for now blogging has been a bit light while we’re working hard. In parallel with our busy times, we have also been pondering the ways in which the email world illustrates the classic bon mot  “plus ça change, plus c’est la même...

July 7, 2014

The DMA: Email marketing or spam?

By laura

3 Min read

8 comments

07July

A few weeks ago, I signed up for a webinar from the DMA. As is my normal process I used a tagged address. I don’t remember any notification that I would be signing up for mail, and I generally do look for those kinds of things. I also know a lot of webinars are used to drive sales processes and I prefer not to waste sales time if I’m not actually looking to purchase. In recent weeks I...

April 2, 2014

Spamtraps, again.

By laura

3 Min read

4 comments

02April

The DMA and EEC hosted a webinar today discussing spam traps. Overall, I thought it was pretty good and the information given out was valuable for marketers. My one big complaint is that they claimed there were only two kinds of spam traps, and then incorrectly defined one of those types. They split spam traps into “pristine” and “recycled.” Pristine traps were defined as...

October 29, 2013

The DMA responds

By laura

1 Min read

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29October

Stephanie Miller has posted over on the DMA blog explaining just what went down with the mailing that got the DMA SBLed over the weekend.
Ken Magill has a pair of articles about the email from the DMA. Oops: DMA spams Spamhaus and others and What we can learn from the DMA.

October 28, 2013

Posts and articles about the DMA spamming

By laura

1 Min read

1 comment

28October

The DMA kicks spam up a notch
The DMA: Spamming Job Services to a Purchased List
The DMA Spams A Bunch of Anti-spammers
The DMA sends e-mail that’s memorable, but not in a good way

October 28, 2013

What not to do when buying lists

By laura

4 Min read

1 comment

Saturday morning I check my mail and notice multiple emails from the DMA. Yes, I got three copies of an email from the US Direct Marketing Association with the subject line Kick It Up A Notch With The DMA Career Center. It seems the DMA are buying addresses from various companies. Because I use tagged email addresses, this means their naive de-duping doesn’t realize that laura-x and laura-y...

April 22, 2011

You've got to be kidding me

By laura

2 Min read

1 comment

22April

Earlier this week I received an email to a work address I retired 4 or 5 years ago. The from and subject lines alone were enough to make me laugh and decide I had to blog about this particular spammer. From:     TargetRight Marketing <> Subject:     Webinar: Top 10 Mistakes to Avoid When Renting B2B Email Lists My initial thought was that they clearly couldn’t effectively rent a B2B...

October 21, 2009

Matt Blumberg joins the DMA Board

By laura

2 Min read

1 comment

21October

Matt Blumberg, CEO of ReturnPath, announced on his blog today that he has joined the board of the DMA. The blog post is both an explanation of why he did it and an agenda for what he wants to accomplish. [O]ne outcome of the DMA’s recent proxy fight with Board member Gerry Pike is that I’ve been appointed to the DMA’s Board and its Executive Committee and have been labeled...