The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions...
The question came up on slack and I started bullet pointing what would make a domain suspicious. Seemed like a reasonable blog post. In no particular order, some features that make a domain suspicious to spam filters. Domain is used in… … mail users complain about … mail users delete without reading … mail sent in bulk through the ISP (example: Censorship, Email and...
One of the client projects I’m working on includes doing a lot of research on MXs, including some classification work. Part of the work involves identifying the company running the MX. Many of the times this is obvious; mail.protection.outlook.com is office365, for instance. There are other cases where the connection between the MX and the host company is not as obvious. That’s where...
Had an all too short trip to M3AAWG. It was great to see old friends and meet new folks. I have lots to talk about and a poll to get into the field once I get caught up on client work. While I’m deep in the depths of my inbox, I thought I’d share a bit of insight into the question of new domain vs. subdomain that often comes up. I can’t stress this enough. subdomain.example.com...
One of those $5.00 words I learned in the lab was gestalt. We were studying fetal alcohol syndrome (FAS) and, at the time, there were no consistent measurements or numbers that would drive a diagnosis of FAS. Diagnosis was by gestalt – that is by the patient looking like someone who had FAS. It’s a funny word to say, it’s a funny word to hear. But it’s a useful term to...
An email I received this morning got me thinking about how your domain name is one of the main ways you identify yourself if you’re sending email. We talk about domain reputation quite a lot – DKIM and SPF let a sender volunteer a domain name as a unique identifier for recipients to use to track reputation, DMARC allows them to tie that domain to the domain visible to the user in the...
Reputation is calculated based on actions. Send mail people want and like and interact with and get a good reputation. Send mail people don’t want and don’t like and don’t interact with and get a bad reputation. Reputation is not … about who the sender is. … about legitimacy. … about speech. … about message. Reputation is … about sender...
Deliverability.com has a blog post from Naeem Kayani at Adknowledge about the recent Yahoo changes. They point to the reputation of the From: address as a factor. I’m not sure anyone knows what exactly Yahoo is doing, but the suggestions from Naeem are good ones.
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