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Tag: domain reputation

Back from MAAWG

Had an all too short trip to M3AAWG. It was great to see old friends and meet new folks. I have lots to talk about and a poll to get into the field once I get caught up on client work. While I’m deep in the depths of my inbox, I thought I’d share a […]

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Filtering by gestalt

One of those $5.00 words I learned in the lab was gestalt. We were studying fetal alcohol syndrome (FAS) and, at the time, there were no consistent measurements or numbers that would drive a diagnosis of FAS. Diagnosis was by gestalt – that is by the patient looking like someone who had FAS. It’s a […]

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Domain transparency

An email I received this morning got me thinking about how your domain name is one of the main ways you identify yourself if you’re sending email. We talk about domain reputation quite a lot – DKIM and SPF let a sender volunteer a domain name as a unique identifier for recipients to use to […]

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Reputation is about behavior

Reputation is calculated based on actions. Send mail people want and like and interact with and get a good reputation. Send mail people don’t want and don’t like and don’t interact with and get a bad reputation.   Reputation is not … about who the sender is. … about legitimacy. … about speech. … about message. […]

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Changes at Yahoo

Deliverability.com has a blog post from Naeem Kayani at Adknowledge about the recent Yahoo changes. They point to the reputation of the From: address as a factor. I’m not sure anyone knows what exactly Yahoo is doing, but the suggestions from Naeem are good ones.

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


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